This blog post was written by Rob Zodda, who works in creative services at Vistaprint and also has digital marketing experience.
The answer is yes. Definitely! Imagine that you own a landscaping business. A couple moves to a nearby town, and buys a brand-new home that requires some serious outdoor work. After conducting a quick online search for local landscapers, they immediately call three companies — your competitors — for estimates. Meanwhile, you miss out on a great opportunity because your business still doesn’t have an online presence. Today, websites are essential for businesses, both big and small, whatever industry you’re in. Although there are dozens of reasons why, here are a few big ones to consider.
People turn to the internet for information.
The Internet allows shoppers to be extra savvy and really connect with a business before they make a purchase. Think about it: “Google” has become part of our everyday vocabulary, and people are choosing the Internet over the phonebook more and more each day. Consumers are much more likely to buy from a business they know something about. An online presence often increases your business’s visibility and allows customers to feel more connected to you.
You’ll (hopefully) bring in more money.
Oftentimes, a website is an inexpensive solution that yields great returns on your investment. For starters, having a website greatly improves your search engine optimization (SEO). This means that your business will be much easier to find in search results from Google and other engines, leading more customers to you.
A website will save you time.
Save time — and your voice. A website allows you to share what your business is all about, without repeating yourself over and over. It should be a place where customers, both new and old, can go to learn about your business, at their convenience. A professional website that includes your location, directions and hours of operation means less time spent on the phone.
An online presence will build your credibility.
Simply having a an online presence often positions your company as being more established. It lets potential customers know that you’re a current, dedicated, professional company to work with. Creating a website that explains your business and includes key info, such as your contact information, is a simple step that will make you more visible, trustworthy and (hopefully!) profitable.