All posts tagged Twitter

The Socially Savvy Customer

By | May 15, 2013 | Facebook, Marketing, Retaining Customers, Social Media, Twitter | No comments

This post is written by Kristen Johnson, a member of Vistaprint’s social media team who focuses on content marketing.

Social media networks have completely revolutionized the way in which we communicate with one another. They enable us to engage with friends, extended relatives, A-List celebrities, big name brands, and even high-powered industry or political figures. Which means that businesses must be cognizant of the power that social media now plays in driving consumer opinion and buying decisions. Read more…

Twitter Expanding Its Self-Service Ad Platform To All U.S. Users

By | May 6, 2013 | Acquiring New Customers, Digital Marketing, Marketing, Social Media, Twitter | No comments

This post is written by Robbie Vogel, a writer/editor with Vistaprint. Robbie has worked for microbusinesses in both PR and advertising.

Twitter, the world’s 10th most-visited website, introduced advertising options in 2010, and rolled out its select self-service ad platform in March of 2012. As of April 30th of this year, Twitter has officially opened up this self-service platform to all Twitter accounts in the United States. If you’re on Twitter, you’ve no doubt seen the yellow “Promoted Tweet” arrow at the bottom of a post on your feed, or the “Promoted Account” featured prominently in your suggested followers sidebar. Now, with some careful investing and targeting, you can get your name into these slots. Small businesses stand to benefit in a few different ways from this change. Read more…

7 Ways To Win New Customers

By | April 30, 2013 | Acquiring New Customers, Marketing, Offline Marketing, Retaining Customers, Social Media | No comments

This is a post by Sara Nash; Sara earned her degree in Public Relations from Penn State University. From there, she worked a PR agency in Boston before joining the PR and Social Media team at Vistaprint.

Part of growing your small business is growing your customer base. But how, exactly, can you do that? Here are seven ways to win new customers…it’s up to you to keep them! Read more…

What Social Media Network Is Right For Your Small Business?

By | April 3, 2013 | Facebook, Marketing, Online Marketing, Social Media, Twitter | No comments
facebook-tips-2

This post is by Jeff Esposito, Vistaprint’s Social Media Manager.

We all know that social media can be overwhelming. There are stats and figures that show which network is a hit or a flop with given demographics. As a small business owner, you don’t have the time to be everywhere at once (big companies can’t either) – but what social network is right for you? If you don’t know, answer the multiple choice questions below: Read more…

Tips To Stay Trendy In Our Ever-Changing World

By | March 28, 2013 | Marketing, Social Media, Tips | 1 Comment

This post is written by Kristen Johnson, a member of Vistaprint’s social media team, who focuses on content marketing.

Back in January, there was a minor earthquake in Maine that shook the ground throughout New England. It came as a major surprise to locals who rarely experience the phenomenon. At the time, when I first felt what I thought was an earthquake, I immediately grabbed my computer, opened up Twitter, entered “earthquake” in the search field and instantly my feed populated with tweets from others who confirmed my suspicion about the quake.

Being the first to know about a big moment or unusual event is becoming much easier in this digital age where we now have the ability to be updated in real-time of global happenings. Social media facilitates users to interact with one another instantly after any big time events. For companies to stay relevant, they must always be looking for the next big trend or event to pounce on. Oreo, for example, has been particularly successful at jumping on late-breaking stories, such as this February during the Big Game blackout when the company released an image on Twitter with the phrase “You can still dunk in the dark.” Even amidst the flood of new television commercials that evening, Oreo was able to create a massive amount of buzz for their brand by leveraging social media channels with this timely and clever message.

Staying trendy is important for brands (both big and small) that want to keep their marketing efforts relevant, however since trends are always changing, it’s often difficult to do so.  This becomes even more challenging for a small business owner with limited time and resources to devote to trend-spotting. With spring around the corner, here are some quick and easy tips to help you stay trendy this season. Read more…

Beyond Facebook And Twitter: 5 Social Networks For Your Small Business To Explore

By | January 8, 2013 | Facebook, Marketing, Micro Business Issues, Social Media, Twitter | No comments
Have You Explored Google+/Other Platforms?

This post is by Jeff Esposito, Vistaprint’s Social Media Manager.

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks.

While there is no question that these networks hold tremendous power, they should not be the end all, be all for your business. The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with. Below are five that you should give a quick look to. Read more…

[INFOGRAPHIC] Online Behavior And Small Business

By | October 16, 2012 | Digital Marketing, Online Marketing, Social Media | 4 Comments
[INFOGRAPHIC] Online Behavior And Small Business

When it comes to small businesses, the online world is becoming increasingly significant. Not only for small business owners — 90% of whom say having an online presence is important — but also for their customers, who are using the Internet to perform key actions such as search for local businesses, and (hopefully) purchase. In fact, of Internet users, 97% say they search for local businesses online, with 61% of local searches resulting in phone calls. And nine out of 10 people call or visit a business when found via local search.

And when it comes to online searches, something to keep your eye on is mobile. It’s another area of growing interest, with 90% of mobile searches leading to action, and over half leading to purchase.

What about you? If you’re a small business owner, where do you spend the most time online? How does local search impact your sales? Check out the numbers below, and see how you fit in.

Read more…

How NOT to Start Your Entrepreneurial Day

By | October 15, 2012 | Micro Business Issues, Perspectives, Social Media | No comments
How NOT to Start Your Entrepreneurial Day

Jay Turo is CEO of Growthink, a consulting firm that, since 1999, has helped over 500,000 entrepreneurs and business owners develop business plans, raise funding and grow their businesses.

Probably the worst way for an entrepreneur to begin his or her day is to read the newspaper. Or watch the news. Or, for that matter, surf the net or even check in on the latest and greatest on Facebook, LinkedIn or Twitter. It is not to say that keeping up with events is necessarily a bad thing, and of course for many types of businesses and professions, it is part of the job description to do so. But for the busy and ambitious entrepreneur, doing so first thing in the morning at best is highly distracting, and at worst misdirects one’s mind and energy in the absolute wrong direction. Why? Read more…

5 Misconceptions of Social Media

By | September 4, 2012 | Micro Business Issues, Micro Business Tips, Online Marketing, Small Business Tips, Social Media, Tips | 1 Comment
5 Misconceptions of Social Media

Has your small business embraced social media?

For those of you who have not, please answer the following question: What is keeping  you from embracing social media?

Chances are, you’ve got your reasons. But we implore you to read on to see if your reasons fall into these five common misconceptions. Read more…

Seamlessly Sharing Photos of Your Small Business

By | August 27, 2012 | Digital Marketing, Facebook, Micro Business Tips, Online Marketing, Small Business Tips, Social Media, Tips, Twitter | No comments
Seamlessly Sharing Photos of Your Small Business

A short while ago, we asked the Vistaprint Facebook community what they thought was the best way to showcase their business’s products. The majority of respondents noted that imagery was the best way to show them off.  Today, we’ll discuss a few solutions to help your business seamlessly share photos while making them extremely shareable to your customers, fans and followers.

Instagram – This application allows users to add effects and filters to photos to give them a nostalgic feel. The social photo-sharing service is a member of the Facebook family and any pictures that you take and share on the network can also by syndicated to Facebook, Twitter and foursquare. You should use this option if you want to have fun with some things going on or add a dramatic effect to something in everyday business. Read more…

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