All posts tagged SMB

MBR: Small business “profile,” USPS closings and tax cuts

Because this is an election year, it seems that small businesses are being talked about more and more. Small businesses as a whole are a very easy, convenient and simple group for campaigning politicians to talk about. For the most part, doing something to help the group is bipartisan, and likely to be embraced by everyone. No one wants to see their local small businesses fail, after all. They’re the lifeblood of any local community. This week’s roundup focuses on the new tax cut aimed at the small business market, but more importantly, whether or not it’s likely going to affect ACTUAL small businesses. Another story examines how local post offices closing could negatively impact local small businesses.

Small business tax cut clears House: Not surprisingly, the Republican controlled House of Representatives passed a $46 billion tax cut that would be designed to encourage economic growth by “providing relief to struggling small-business owners.” Led by House Majority Leader Eric Cantor (R-Va.), the tax break would allow companies with less than 500 employees to take a tax deduction of 20 percent of their business income.

Majority of Small Businesses don’t “fit the profile”: In this story by Tamara Keith (no relation), she examines how the proposed tax break would affect the majority of small businesses, which have far less than the 500 employees as defined by the Small Business Administration. For Seattle small-business owner Makini Howell, the the bill wouldn’t help at all, according to the piece. It might end up being a few hundred dollars in savings, which certainly isn’t enough to hire employees or meaningfully expand her business. So while the legislation sounds good on paper, in the real world it will do little to help the 20 million plus sole proprietors in the U.S.

Do Small Businesses Create Jobs?: Another good question, again related to the small business legislation, is asked by Bruce Bartlett in the New York Times. In the story he outlines Congress’ interest in the small business market as a potential job creating engine, but how a new study from the Bureau of Labor Statistics found that over the last 10 years new companies have tended to be smaller and stay smaller than those in the past. That same report found that the number of new establishments has fallen sharply since 2006. Bartlett contends that at the end of the day, “across-the-board tax cut for every small business, defined only in terms of employment, is nothing but an election-year giveaway unlikely to create any jobs whatsoever.”

USPS closings could impact small business owners: Few government agencies have been under more scrutiny over the past decade than the US Postal Service, which barring Congress stepping in, will close 250 locations on May 15. Many small businesses rely heavily on the local post office to do business, including to ship and receive packages, supplies and bills. With limited services in certain areas, it could hamper their day to day operations and ultimately make it harder to succeed.

MBR: Small Business Confidence Down and Staying Afloat in Touch Times

Closing Down SaleIn this week’s edition of the Micro Business Roundup offers some insight into healthcare, the confidence level of small businesses and starting a company with a stranger.

Small Business Confidence Sinks, Lowest Since March 2010 – The latest confidence survey from the National Federation of Independent Businesses shows that the confidence level of small businesses has continued to decline month over month. The low confidence numbers can be attributed to the debt ceiling debates and uncertainty about lawmakers looking to the long-term.

Is the American Jobs Act the Right Course for Small Business Growth? – This post on Small Business Trends breaks down President Obama’s new “American Jobs Act” and points out three shortcomings in the bill for small businesses.

3 Strategies To Stay Afloat In Trying Times  - Open Forum’s James Clear offers three great tips on keeping your business on the right track even when things aren’t going right. Even though the article is geared towards tough times, the tips can also benefit companies experiencing a boom.

Health law ruling a beacon of hope – This article from the Hartford Business Journal offers Dan Danner, the CEO of the National Federation of Independent Business on an Atlanta district court ruling on the constitutionality of the President’s health care reform law. He also discusses what the ruling means for small businesses.

The co-founders of SingleHop, a Web-hosting company, became business partners before they ever met – In the 2011 Inc. 500, the editors shine a spotlight on the founders of SingleHop. Would you believe that the founders did not meet until after they founded the company?

Image - infomatique

Getting more Facebook fans for your small business

For this week’s edition of Micro Business Tip Thursday (more info here), we decided to focus on a hot topic we posted earlier this week – adding fans to your company’s Facebook page.

Dozens of fans from our Facebook page commented on the question: What is the best way to acquire new Facebook fans for your business?

We selected this tip from Jessa J. Elsing:

“The best way to build Facebook fans that I have found is to stay active on your page. Post at least twice a day, encourage others to share with friends, offer up to the minute notification of new offers and deals.”

Click here to see all of this week’s tips.

How do you grow fans on your business’ Facebook page? Do you post regularly as Jessa suggests or something else? We’d love to hear your strategy below.

Be sure to tune into our Facebook page next Thursday for your chance to have your Micro Business tip featured on this blog.

Micro Business Roundup

NEDMA Awards With DinosaurThis was an exciting for the editorial team at Micro Business Perspectives. On Wednesday evening our team was honored by the New England Direct Marketing Association for our overall social media strategy. The team took home top honors for Twitter strategy (second year in a row) and received a bronze for overall social media strategy. On most weeks we the awards would be reason enough to celebrate, but since it is July 4th weekend, we also have an extended break from the office to be excited about. Speaking of the long weekend, how are you celebrating it? Are you hosting an event or special sale for your customers? Or will you be taking time away from the office to celebrate the holiday with family and friends? Either which way, have a great weekend and enjoy this week’s edition of the Micro Business Roundup.

Eight things I don’t want to see on your website – This post from Inkling Media offers some great insights into some things that should be included or updated on your website. Do you have any of these eight no-no’s on your site?

Seven steps to an email opt-in page that works – Email is one of the most effective marketing methods to convert prospects into paying customers. The biggest question that we often hear from businesses is, “How do I grow my email list?” This piece from Copyblogger offers seven tips on making your opt-in page perform better.

The creative small business and four ways to get there -  Jamillah Warner of Small Business Trends offers an interesting take on Fast Company’s most creative people in business list. Rather than rehash the top dogs, she takes a look at four members of the list and how you can apply what they do best to your business.

Seven ways to revitalize your blog – Does you blog for your company? Every get stuck with ideas or have a case of writer’s block? If you answered yes to either of those questions, be sure to read through this post.

How I built it: Smashburger – in keeping with the grilling theme of the holiday weekend, we wanted to share this video from the Wall Street Journal on how Tom Ryan got his burger business off the ground.

A little help from my friends

Earlier today we continued on the tradition of Micro Business Tip Thursday (more info here) in conjunction with our Facebook fan page where we ask the community to answer a question that pertains to other micro businesses. Today’s question was:

What is the first piece of marketing a business should do?

After reviewing the dozens of entries, we selected this tip from Eliza Arias:

I think when you’re starting a business, it’s important to reach out personally to people you know–like family, friends, acquaintances–by visiting them or calling them to let them know about your new business. In my experience, you get people’s attention more when there’s personal contact.

If you want to see all of the entries from this week, click here.

When you launched your business did you leverage family and friends to help generate buzz?

Be sure to tune into our Facebook page next Thursday to have your Micro Business tip featured on this blog.

Micro Business Roundup

Bruins warmupsThis was a busy week for the Micro Business Perspectives editorial team wrapping up year-end reviews, watching the Stanley Cup Finals (congratulations to the home town Bruins) and dealing with less-than June-like weather. Despite that, we had a productive week and are ending with a short day at our desks to attend the company’s summer BBQ. How was your week? Hopefully your weather was better than ours in Massachusetts. We compiled the five best articles of the week to hopefully assist you managing your business better for this week’s edition of the Micro Business Roundup. Please let us know if we missed any in the comments below and have a great weekend!

Finding a Niche in Aquariums for the Rich – This story about a New York entrepreneur is a great case study for micro business owners to read. While his clientele may not be the target audience of every business, it demonstrates the value mixing passion with some business savvy and luck. It also shows that no matter the niche, there are customers for every business.

Small-Business Regulation Bill Gets (and Loses) a Vote – This article from the New York Times is worth reading to keep abreast with the legislation on regulating small business from Capitol Hill.

How to grow a business with little cash – Times are tough and for many of us scraping up cash is something that many tend to struggle with. This post offers four good tips for businesses looking to grow on a bootstrapped budget.

How to Attract and Retain Customers – John Jantsch recently gave a presentation at a conference run by American Express on growing and keeping a thriving customer base. This post is a best-of list from him that businesses of all sizes can learn from.

To Buy Or Not To Buy? That Is The Question – While many people will start a business from scratch, others will look to buy an established business to make their transition to business ownership a little bit easier. This post from Steve Strauss offers five things to consider if you are looking at purchasing an existing business.

Image - Dan4th

Business Card Must Haves

Earlier today we continued on the tradition of Micro Business Tip Thursday (more info here) in conjunction with our Facebook fan page (you are a fan right?) where we ask the community to answer a question that pertains to other micro businesses. Today’s question was: What is the most important thing to include on a business card?

We received a lot of great entries and had to select a pair of answers that worked in perfect harmony from Molly Mahon and Shawn Jenkins-Hinton for this week’s post.

I make sure i include my picture, a recipe and a coupon code to use on all future purchases on my website :-) – Mahon

I think a picture says a thousand words… words that you can’t put on the card. But I like to see a phone number, memorable website address, [emphasis on MEMORABLE!], and phone number. And most importantly a card that’s not too busy to understand. Just because the space is there you don’t have to fill every inch of it. Sometimes less is more! – Jenkins-Hinton

If you want to see all of the great entries from this week here.

What is on your business card? Be sure to tune into our Facebook page next Thursday to have your Micro Business tip featured on this blog.

 

Micro business roundup

This week has been somewhat of a whirlwind after taking in the sights and sounds at the 25th annual South by Southwest conference. Hopefully you Basketball hoopenjoyed my updates throughout the week and if you missed them, you can check them out here, here or here.  The week also featured the opening tipoff of the NCAA basketball tournament and St. Patrick’s Day festivities. Did you do any celebrating or give your customers special deals? If so, we’d love to hear in the comments below. Have a great weekend and enjoy this week’s edition of the Micro Business Roundup.

On the Importance of Trusting Your Gut – How long has it been since you relied on your gut to make a decision? If you have shied away from doing this with your business, check out this article for reasons to check in with your gut every now and then.

3 March Madness Innovations We Love – Are you addicted to March Madness and the status of your bracket? There is no shame in admitting, we are too. This article from Inc. takes a look at three innovations that can help you keep up with all of the action.

Take Your Time Developing Your Brand – One of the biggest misconceptions in all of business is that a great brand can be hatched overnight. Truth be told, great brands take a whole lot of blood, sweat and tears to develop. When you are looking to launch yours, keep that in mind. This piece offers a great look at tips on building up your company’s brand.

Social media case study: MN brewer Surly galvanizes fans to build new brewery – Customers are the heart and soul of any business. This is an interesting case study from Arik Hanson where he takes a look at a local brewery that is looking to leverage their customers’ passion to help them get a new brewery built. Take a look at their tactics as they are something that can be employed by your business.

How Do I Increase The Following On My Office Sharing FaceBook Page? – Over on the Indie Business blog, Donna Maria offers some great advice from a reader asking to increase the volume on their Facebook page. If you are wondering how to do this for your business, check out this article for some useful tips.

Image - Minimalist Photography

 

Micro Business Roundup, September 17, 2010

It was a busy week around the office as we have been putting the finishing touches on a micro business survey that we recently conducted. We’re excited to share the data in the coming weeks and it is a glimpse of what’s to come from our team moving forward, Have a great weekend and enjoy this week’s edition of the Micro Business Roundup.

Sen. Carl Levin (D-MI) joined by other Senators, speaks on the Senates passage of the Small Business Lending bill, on Capitol Hill in Washington on September 16, 2010. The Senators said that this bill would help to allow small business growth. UPI/Kevin Dietsch Photo via Newscom

Marketing Strategy: Buddy Up – Marketing your business is hard, especially in tough economic times. The WSJ offers some pretty interesting tips in this piece on partnering with other businesses to maximize exposure to your company. Have you done this?

How to Create an Online Buzz – It is safe to say that social media is not going away any time soon. Micro businesses are entering every day, but what does this mean for you? How can you leverage social media for your business? This Fox Small Business Center article provides eight quick tips to help get your social media presence off the ground and in the right direction.

Former Lehman’s banker drives startup Zimride – For many of you, you’re already entrenched in the day to day efforts of operating a micro business. For others, they’re looking to jump into the game for one reason or another. This article from Reuters profiles a pair of entrepreneurs who came together to create a business that promoted greener living through a different look on carpooling. The company today consists of just 10 employees and already has contracts with 60 colleges and corporations and became profitable just last year!

Senate Passes Bill to Aid Small Businesses – No matter your political views, the heavily debated bill for small business (that could affect your own business) was finally passed by the Senate on Thursday. This New York Times article gives a nice, quick roundup of what the bill includes and the pros and cons. The bill now heads to the House of Representatives for approval.

Five Reasons Why Social Media Is Right for Small Business – If you are still on the proverbial social media fence, check out this piece from the folks at Marketing Profs. It offers some great reasons to bring your business to the social Web.

- Jason Keith

Tips for Small Business Public Relations Success (pt. 2)

Welcome to the second installment of Tips for Small Business Public Relations Success, CLICK HERE if you missed part one.  Today we will go over three more tips to help you improve your media presence.

The art of the handwritten note cardNothing beats the personal touch of a handwritten note card when it comes to thanking a media member for their professionalism during the process of cultivating your small business into a full-blown media sensation. It’s inexpensive, makes a lasting impression and has a strong impact, especially because so few people use them these days. Read more…