Hello everyone and happy Friday! Much like running a micro business, you never know what you’re going to encounter living in the Northeast. From experiencing a rare earthquake earlier this week, to expecting hurricane-like conditions over the weekend, it’s never a dull moment. In this week’s edition of the Micro Business Roundup, we’ve compiled five great articles on small and micro business that you may have missed this week. Topics range tips to make your business more efficient to steps to make your SEO efforts payoff better for you. Please be sure to let us know if there are any articles that we may have missed in the comments below. Please have a safe and relaxing weekend!
5 Tips to Make Your Small Business More Efficient – Whether you realize it or not, the efficiency in which you run your micro business can determine how smoothly your company runs, as well as how successful it becomes. No matter how efficient you may be, it never hurts to review your activities and see how you can become better. To help get you started, feel free to check out these five tips from SmallBizDaily.com. Our favorite tip was don’t be to be superman/superwoman.
When Giving Away Your Product Or Service For Free Is A Smart Move – As most of you who read this site know, much of Vistaprint’s success is credited to it’s ability to give products away to help attract (and retain) customers. If you’re thinking about giving away your product or service for free to help generate customers, there’s a few things you’ll want to keep in mind. This recent OpenForum.com post showcases a small business that gave away it’s product and the gains and setbacks they experienced in doing so. Have you ever given your product away? What were the results?
Choosing Between Profits and Growth – It’s a nice choice to have… do you gear your business towards short-term profits? Or do you look at long-term growth? Businesses of all sizes are different in what they want. To help give you some prospective, this New York Times article looks at one company that is in the midst of making this decision. If asked today, what direction are you guiding your business? Obviously both are always welcome, but when making decisions, what thought process are you thinking?
How to Craft Your Personal Brand Statement – Does your micro business have a personal brand statement? If you do not, we highly recommend checking out this recent article from SmallBizTrends.com. Not only does it shed light on why you should have a personal brand statement, but it also offers tips on how to help you get started.
How Should a Small Business Plan Their SEO? – It’s a valid question… how are you planning your SEO strategy? We’ve discussed SEO planning a lot on Micro Business Perspectives, but we wanted to offer an outside opinion on the subject. This recent BigMarketingSmallBusiness.com article takes you through six easy steps to help evaluate your SEO thought-process and help make you more effective. How has your recent SEO efforts worked out?
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