All posts tagged Online Marketing

5 Tips For Marketing Spring Cleaning

By | April 17, 2013 | Marketing, Offline Marketing, Social Media, Tips | 1 Comment

This post is written by Megan Totka, Chief Editor for ChamberofCommerce.com. She writes on small business news and small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and helps them find their local Chamber of Commerce.

Spring affords the opportunity for business owners to do some cleaning – both literally, and figuratively. Along with de-winterizing the office and cleaning up digital space, small business owners should reorganize and update their marketing campaigns. Here are a few ways to make it happen: Read more…

3 New Design Ideas For Direct Marketing

By | January 31, 2013 | Marketing, Micro Business Issues, Offline Marketing | No comments
3 Design Ideas For Direct Marketing

 This blog post is written by Kate Webster. Webster writes for lead generation resource, ResourceNation.com. She focuses on a variety of topics including mobile marketing.

Although it seems as if direct mail marketing has been taken over by online marketing, it by no means has lost its effectiveness. According to ExactTarget, “65% of people who receive direct mail have made a purchase or engage in a different marketing channel as instigated by the sender, placing in at second behind e-mail (66%).” Not only is direct marketing still effective, it can also be integral in setting you apart from the standard email spam and flashing banner ads.

However, as with any marketing platform, coming up with new and interesting ways to promote your product can be tricky, as you want to be smart about cost, while still being effective. Consider the new tactics direct mail marketers are turning to. Read more…

13 Things For Small Business Owners To Do In 2013

By | January 3, 2013 | Marketing, Micro Business Issues, Online Marketing, Social Media, Tips | No comments
13 Things For Small Business Owners To Do In 2013

This post is by Jeff Esposito, Vistaprint’s Social Media Manager.

One of the greatest things about a new calendar year is that it allows business owners to take a step back and evaluate areas that they can improve upon for the coming 12-month period. This can be anything from improving on missteps of the previous year to expanding or growing your business. Below are 13 things that your business can look at to have a great 2013. Read more…

How Much Are Facebook Fans Worth To Small Businesses?

By | October 22, 2012 | Digital Marketing, Facebook, Micro Business Issues, Online Marketing, Social Media | 1 Comment
How Much Are Facebook Fans Worth To Small Businesses?

This story was originally published on Boston.com’s Small Business Blog.

One of the questions that I often get from small business owners is, “how much is a Facebook fan actually worth to my business.” My answer is almost always the same. “Zero, unless…”

Depending on what methodology you believe, a Facebook fan could be worth upwards of $100 or as little as $1.00. Some have speculated that fans are worth $10, based on brands advertising on Facebook and the number of impressions they get with actions taken. But until (and unless) Facebook becomes a standalone marketing channel for a small business, it’s going to be nearly impossible to determine what a fan base is worth. In other words, if a business has 100,000 engaged fans but can’t equate what they drive in terms of dollars, they’re worth very little. Read more…

[INFOGRAPHIC] Online Behavior And Small Business

By | October 16, 2012 | Digital Marketing, Online Marketing, Social Media | 4 Comments
[INFOGRAPHIC] Online Behavior And Small Business

When it comes to small businesses, the online world is becoming increasingly significant. Not only for small business owners — 90% of whom say having an online presence is important — but also for their customers, who are using the Internet to perform key actions such as search for local businesses, and (hopefully) purchase. In fact, of Internet users, 97% say they search for local businesses online, with 61% of local searches resulting in phone calls. And nine out of 10 people call or visit a business when found via local search.

And when it comes to online searches, something to keep your eye on is mobile. It’s another area of growing interest, with 90% of mobile searches leading to action, and over half leading to purchase.

What about you? If you’re a small business owner, where do you spend the most time online? How does local search impact your sales? Check out the numbers below, and see how you fit in.

Read more…

6 Tips to Boost The Effectiveness Of Your Facebook Page

By | October 11, 2012 | Digital Marketing, Facebook, Marketing, Micro Business Tips, Online Marketing, Small Business Tips, Social Media, Tips | No comments
6 Tips to Boost The Effectiveness Of Your Facebook Page

This guest post is by Jeff Esposito, Vistaprint’s Social Media Manager.

If Facebook were a color, it would be this season’s black. It has over 900 million users with the oldest Facebook user being 101-years young. This large user base makes it a no-brainer for businesses of all sizes to build up a presence to connect with their customers (if you don’t have a Facebook page yet, don’t worry click here for a quick how to on that). Read more…

6 Easy Ways To Spice Up Your Website

By | September 27, 2012 | Design Tips, Digital Marketing, Marketing, Online Marketing, Site design, Tips | No comments
6 Easy Ways To Spice Up Your Website

This is a post from Sara Nash; Sara earned her degree in Public Relations from Penn State University. From there, she worked a PR agency in Boston before joining the PR and Social Media team at Vistaprint.

We’ve mentioned how important it is to keep your content fresh, and earlier in the week, we provided you with a few places to look in your every day life for content inspiration. Now, we give you six MORE examples of how to make your website a bit more interesting, from using images to updating your design:

Images Are Key
When visitors first reach your page, great images are the perfect way to catch their eye. If you are a local restaurant, for instance, take some pictures of your most popular dishes that will get people rushing out their door and into yours. Tip: It’s very obvious when a picture is outdated, so update your pictures regularly. And if you own a storefront, pictures of the outside of your building will help new visitors find you on the street. Read more…

A Week of Website Tips for Business Owners

By | September 24, 2012 | Design Tips, Digital Marketing, How To, Micro Business Issues, Online Marketing | No comments
A Week of Website Tips for Business Owners

This blog post was written by Rob Zodda, who works in creative services at Vistaprint and also has digital marketing experience.

Have a website for your small business? Thinking about getting one? Over the next few days, we’ll be taking a look at website creation – from copy tips to site design and much more.

A great way to envision your website is to start by thinking about it like you would your home. You want it to be structurally sound, have a good flow, a little personality and undergo some occasional maintenance, right? The same goes for your website. Here are a few tips to start the week off! Read more…

Websites We Love: A Reflection

By | September 19, 2012 | Digital Marketing, Online Marketing, Site design, Websites We Love | No comments

This week’s edition of Websites We Love is all about just that–love. Specifically, we wondered what our Internet Marketing community on Facebook loves about their Websites.

As usual, our team had a tough decision selecting a winner, as we received a number of great submissions. But we had to choose one! This week, our winning site comes from Anne Thietje-Pantoja, who says that she loves her website because it’s a clear representation of her business.”It’s a great reflection of who we are as a business,” she says. “[It's] quirky, fun, and stylish!” And she makes a great point: One thing that really makes a website shine is when it’s a true extension of a business.

We were especially impressed with the site’s Custom Products page, which showcases unique picture designs customers can order, as well as the site’s Events/Specials page, which features not only upcoming events, but also a coupon for customers visiting the site, which is a great incentive! The About Us page was also impressive, as it gives visitors a behind-the-scenes story of The Laurel Tree, and insight into the personalities behind the business.

Congrats on a great site, Anne!

Craft Better Messaging: How to Show and Not Tell

By | September 10, 2012 | Marketing, Micro Business Tips, Offline Marketing, Online Marketing, Small Business Tips, Tips | No comments
How to Show and Not Tell

This blog post was written by Rob Zodda, who works in creative services at Vistaprint and also has digital marketing experience.

“Because I said so.” Many of us have experienced those four words. Maybe you’re a parent who’s shouted them in a moment of frustration, or maybe you were a child left completely unsatisfied with this response. “Because I said so” usually isn’t an answer kids like to hear, and it’s definitely a message your customers don’t want to receive. Effective marketing–and, by extension, messaging–is all about answering the question “why?” Essentially, your customer has a problem, and they want you to solve it. You can’t just tell them about your product and expect them to purchase…you have to prove that you have a solution and show customers what they’ll gain when they use your product. Help them visualize the end result. Read more…

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