All posts tagged Marketing

Marketing Copy Writing: Simple is Best

By | November 13, 2009 | Micro Business Issues | No comments

writing-man1By now you should be thinking about the actual words that you put on your marketing materials, be it postcards, business cards, your website, etc.  What you write is important, but one thing that every marketing expert will tell you is that the copy has to be exciting but effective.  Too often today, “exciting” has been replaced by “complicated. ” Read more…

Candy and Biz Cards – Changing Up Your Marketing Strategy

By | November 11, 2009 | Micro Business Issues, Offline Marketing, Perspectives | 1 Comment

biz cardsThis guest post is part of our ongoing Small Business Perspective series, and is written by Audrey Clarke, owner of Professionals Now, LLC in Tampa, FL.

Are you a new business owner? Are you trying to determine how to get the word out about your business but understand you have a lot of competition?  How do you make your business card or your business stand out from the rest? Read more…

Sales Referrals With Great Customer Service

By | November 2, 2009 | Micro Business Issues, Perspectives | No comments

telling_a_secret_2174521This guest post is part of our ongoing Small Business Perspective series, and is written by Monique Wakefield, owner of Paws-n-Tails in Dallas, TX.

Some people are reluctant to go to someone new without having some information about them first. Putting yourself in the customer’s shoes, ask yourself if you would you rather go with a brand you know a lot about or one that you have never heard of. If you think about it, all the great brands have had at least two things going for them: 1) a great ad campaign; and 2) people generally say good things about, or otherwise endorse the brand. Read more…

“Working the Room” Effectively

By | October 21, 2009 | Micro Business Issues, Perspectives | 1 Comment

Networking(1)This guest post is part of our ongoing Small Business Perspective series, and is written by Audrey Clarke, owner of Professionals Now, LLC in Tampa, FL.

As a small business owner, it is imperative to network and market as much as possible.  We understand that as a small business owner, you don’t have the large budgets for advertising or marketing. Well, there’s good news. You can network and advertise all at once with a name tag. We’ll talk about what type of name tag in just a moment. Read more…

Holiday Planning in Oct.? You Bet!

By | October 19, 2009 | Micro Business Issues, Perspectives | No comments

happy-holidaysThis guest post is part of our ongoing Small Business Perspective series, and is written by Caprice de Lorm, owner of de Lorm Designs in Orange County, CA.

Before I owned my own business, I found it strange to see holiday displays in warehouse stores before Halloween. It felt, well, too early to be thinking about getting ready for sending out holiday greetings. Read more…

Seize the chance to be creative

By | October 12, 2009 | Micro Business Issues, Perspectives | 1 Comment

creative-genius-mindset-mind-mapThis guest post is part of our ongoing Small Business Perspective series, and is written by Katharine Napoli, owner of Computerized Office Services in New Jersey.

With fall finally upon us, many people are happy that the summer slump has come to an end and hope their business picks up to pre-summer levels.  Businesses are also turning to more creative ways to increase their sales. Read more…

Don’t Strikeout With Your Ads

By | October 2, 2009 | Micro Business Issues | 1 Comment

strikeoutAre you striking out on your advertising?

Have you tried advertising your business only to be disappointed in the lack of response?  Don’t worry you aren’t alone; big businesses also find themselves in this situation. In a recent BusinessWeek piece, Steve McKee opens up quoting a recent poll of LinkedIn users that addresses the question: Of the ads you see in a typical day, how many engage your attention? Read more…

Checklist of On-Page SEO Strategies

By | September 17, 2009 | Online Marketing, Search Engine Marketing | 2 Comments

Image courtesty of ragepank.com

The following guest post is brought to us by the Internet Marketing Center,  which can be found at: www.internetmarketing.com

It’s easy to get swept up in the tide of new and exciting SEO strategies to help boost your website to ever-higher rankings. But when was the last time you had a really good look at your site to make sure it was performing at its best for you?

It’s probably been a while… perhaps you haven’t even had a chance to review your site since you first posted it! But it’s always a good idea to set some time aside every few months to make sure your site is still optimized for the search engine spiders. Read more…

Utilize Internet Marketing Products

By | September 8, 2009 | Micro Business Issues, Perspectives | No comments

This guest post is part of our ongoing Small Business Perspective series, and is written by Monique Wakefield, owner of Paws-n-Tails in Dallas, TX.

Internet MarketingFrom my experience, the internet is one of the best and cheapest marketing resources around. As a word of advice, it is a good idea to have a reliable website. It doesn’t necessarily have to be spectacular, but it should give at least basic information, i.e., a description of the goods or services you provide, some background information, any licenses you have, hours of operation, etc. This will help draw people to your business by increasing your credibility. Read more…

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