This guest post comes from Samuel Johns, who works on the Organic Search team here at Vistaprint.
In our previous post, we highlighted the benefits of using Google Analytics for your small business. In this post, we’ll show you how, in just three simple steps, you can set up your Google Analytics account!
Step 1: Sign up
Go to www.google.com/analytics and sign up for an account. If you already have a Google account, simply log in and click on the blue “Access Analytics” button.
Step 2: Add the tracking code/snippet to your site
This is an example of what the code will look like; remember this code should be placed before the <html> tag on every page you want to track.
Hint: If you lose the page with the tracking code, click on the settings icon in the top right hand corner of the page, and click on the second tab called “Tracking Code.”
Be sure to save and refresh your site immediately after adding the code to ensure everything has been updated.
Step 3: Log in and review your reports
Keep in mind: the data will take approximately 24 hours to start populating into the reports. Once you’ve confirmed that the analytics code is working on your site, you can start to play around with the reports and data.
If you would like step-by-step instructions with audio, check out this helpful five-minute presentation from Google. If you’re still having trouble adding the code to your site, the best place to start asking for help would be with the developer who built your site.
Look out for our next post, where we’ll set up some reports, and take you through general best practices of Google Analytics.