This is a post from Sara Nash; Sara earned her degree in Public Relations from Penn State University. From there, she worked a PR agency in Boston before joining the PR and Social Media team at Vistaprint.
It is about that time again…spring cleaning! But this year, why not cover all of your bases and do a bit of digital spring cleaning as well? It’s so easy to get in a winter rut, but a little cleaning can help dig yourself out and get ready for the spring! Read more…
This blog post is written by Kate Webster. Webster writes for lead generation resource, ResourceNation.com. She focuses on a variety of topics including mobile marketing.
With the holidays just around the corner, keeping your customers loyal is a smart way to keep sales rising throughout season. Many companies fight for the consumers’ attention this time of year, and you could easily lose their business if you don’t keep up with the latest incentive and marketing trends.
Customers are usually looking for the most approachable company that can offer them the best deal, so make sure that your special offers and product features are intriguing and will help keep your loyal customers happy. From promotional features to incentive programs, you can cater the best options to your business and customers. Read more…
Growing an email list can seem like a daunting task, especially when you’re starting from scratch. But there’s good news: It’s easier than you might think! Here, we highlight three quick tips that can get you started.
1. Make It Useful One way to ensure customers will want to be a part of your email communications list? Let them know they’ll be getting exclusive content. Whether it’s a new deal, special announcement, helpful article, or an e-calendar with seasonal updates, providing your customers with valuable, must-read content builds your email list and your relationship with them.
2.Use Your Site
If you have a website, it’s the perfect place to gather email addresses. Something as simple as a sign-up spot asking visitors to join can work wonders.
3. Spread the Word
If you interact with your customers, which we’re assuming most of you do, let them know all about the benefits that come from joining your email list, any time you can. Whether it’s through a quick shout out on a direct mail piece, by having a guest book at your retail location where patrons can sign up, or just by including a mention after an order, simply asking for an email address is a great way to grow your list.
Hopefully these three tips can help get your email list started! Do you have any tips you want to share? Let us know in the comments section!
Learn how to acquire new customers and stay top-of-mind with current customers through effective and relevant email campaigns. This session looks at some current email trends, explores ways to generate email lists, examines email best practices, outlines key metrics and examines some email tools to help you get started with your email marketing efforts.
Three key takeaways:
Email marketing is all about delivering value to your subscribers. Providing relevant information and tailoring your message and offers to your audience, will help keep your email out of the junk folder
Email is a great way to introduce your story, creating a reason for prospects to consider you. For current customers, email can help you build loyalty and trust by delivering content that informs, entertains or benefits the reader
Increase the chance that subscribers will open your email by creating compelling subject lines that inform, create a need or intrigue the reader
There is a lot that can be said, both positive and negative, about buying an email marketing list. Many successful entrepreneurs will suggest you organically build your email list over time. While this method may prove more fruitful in the long run; some micro business owners like you may need the quick exposure to help get the ball rolling on gaining brand awareness. For many, purchasing an email marketing list can help spark their email marketing campaigns.
So what makes the most sense for your micro business? We’ve put together some pros and cons for you to consider when deciding if purchasing a mailing list is the right move for your business. It’s important that you consider where you are within the lifecycle of your business and what your goals are with email marketing when looking at both sides of this debate.
Potential Low Cost, High Reward: More often than not, you are really borrowing an email marketing list and you only have the right to keep the contact data for individuals who respond to your outreach. Depending on the price of the list, obtaining even just a few credible leads can be seen as a win for your micro business as you build foot traffic to your website and storefront. Depending on the price point of your product or service, one sale from email marketing can pay for the entire list.
Credible Lists Do Exist: When purchasing an email marketing list, be sure you receive a guarantee from the vendor that these addressees have approved to receiving solicitations from third parties such as yourself. This will reduce the chances of your email marketing campaign being marked as spam. Even worse, you could have your IP blacklisted. Doing your homework on different email marketing list vendors can help you find legitimate lists.
Simple and Easy: One major pro of buying email lists is the short term ease created for you. With time saved by not creating a list organically, you can focus on other marketing aspects of your business as you ramp up and build awareness. While you will likely add contacts to your email marketing list organically as your business grows, a purchased email list can help fill the void in the short term.
Questionable Quality of List: While many email list sellers will promise hundreds of thousands of email addresses, how many really qualify for your target audience? Are the contacts truly located within driving distance to your storefront (if you do not have shipping capability)? Don’t be drawn in simply by large numbers of contacts on a list, as there may be very few (if any) leads. This is where doing your homework on vendors is crucial.
The Reputation of Email Marketing: With the constant scare of phishing scams all over the internet, more and more people are blocking marketing emails from their inbox to their trash folders without ever looking at the contents. One look at the subject title and a person decides whether the email should be kept or deleted. Therefore, there is a very high probability that the marketing materials sent by a purchased e-mail list will be deleted before it’s even opened. This doesn’t mean you should swear off email marketing all together, but you should have a solid plan on how to do it right.
No Introduction: When you send out an email out of the blue to a blind list, more often than not the recipient are likely to hit SPAM. This action ultimately damages your ability to deliver emails to inboxes of your real customers. The last thing you want is to lose potential customers because you tried to reach out to them blindly without proper introduction.
If you’re looking for a few secrets on how to produce a stronger email marketing campaign, feel free to check out this article we put together awhile back.
What are your thoughts on purchasing an email marketing list? Have you ever purchased a list? And if you have, what were your results?
In my last post we considered the similarities between Goldilocks and your effort to create effective email marketing campaigns. The bottom line is that you want to segment your subscribers in order to deliver content that is “just right” for each individual reader.
That sounds like it could be a lot of work, right? But it will be far easier if you learn how to use auto-responders. What is an auto-responder? I like Wikipedia’s definition:
What does a classic fable have to do with modern email marketing?
Do you remember when little Goldilocks was sampling the bears’ porridge (‘this one is too hot…this one is too cold…”) then laying in their beds (“this one is too hard, this one is too soft…”)? In both cases, she was looking for the one that was “just right.”
When it comes to email marketing – what you send and how often you send it – your customers also want the ‘just right’ version. Blast them too often and they will probably unsubscribe. Not often enough and they will forget about you. If the content is right on target every time they will be happy – but two ‘boring’ articles in a row may be all it takes for them to lose interest. Read more…
Email marketing is a growing and effective means for small businesses to get offers and information to their clients. But as more and more people continue to utilize the medium, businesses will have to be more targeted and strategic when it comes to email marketing and create their own secret tricks. With so many potentially reaching a customer’s inbox, you need to do everything you can to ensure you’re targeting the right audience and at the right time. Read more…
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Micro Business Perspectives was launched with the goal of giving micro businesses information and tools to more effectively market and manage their business. We’ll be posting answers to questions, tips and tricks we hope you will find useful in marketing and promoting your business, and suggestions about ways to explore new and innovative mediums. We’re also encouraging you to send us your own successful marketing stories. We’ll publish some of them on this blog so other micro businesses might learn from your example.