This blog was written by Phil Davis, a Creative Manager at Vistaprint.
When it comes to designing promotional products for your small business, there is a lot to think about. To make the process a bit easier, we’ve narrowed it down to our top three basics to remember.
1. The right fit
When choosing a promotional product that works for you, think about your business and your customers. Use that connection to your advantage and don’t be afraid to get clever. For example, if you run an HVAC company, think about passing out koozies during the summer months to remind your customers you keep things cool, too. Or if you’re an accountant, give out stress balls to customers during tax season, when they may need a little stress relief. Read more…
Are you striking out on your advertising?
This is the final installment of Achieving Logo Nirvana (Click here if you missed 
Growing up and working in a family business (a well established deli/restaurant) has given me a unique insight into the challenges that small business owners face, especially in this economy. One creative method that we’ve used over the years to retain customers is our Frequent Diner Program. Initially the program offered gift certificates for repeat business, but as the list grew we expanded the program to catering and take-out orders, meticulously adding names and addresses to our database.
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