In this week’s edition of Micro Business Tips Thursday, we wanted to find out how popular QR (short for “Quick Response”) codes were among the micro business community. To help get some answers, we asked our Facebook community the following question: How have you effectively used QR codes in your marketing? If you haven’t used QR codes, why haven’t you?
We received some great feedback that really told us a lot about QR code use and where it stands as of today. After looking through the variety of answers, we chose to highlight these two answers as they showcase the positives and negatives of QR codes:
“I think QR codes are great. It makes it easy for a customer to go right to our company website, to get instant information about a product, or directly to a site to buy our product. With a QR code, a simply scan, and the customer is gets to you instantly! Otherwise, they would have to type in a url, etc…QR codes are GREAT!!” ~ Dee Watson Keywood ~
“I think QR codes are like 8-Tracks. Some people find them trendy, but I don’t think they have staying power. I find them irritating to use, so I don’t use them in marketing pieces. I’d rather type in a URL than open an app, scan a code, wait for something to load, etc. The codes are novel but I don’t find them more effective than giving out a simple URL, which can also be committed to memory.” ~ Jessica Leeburg ~
To see the rest of the feedback, click here.
Has your small business used a Quick Response code to help drive traffic to your company website? Or do you feel it’s not an effective way to reach your customers with information? We’ve love to hear your feedback in the comment section below!
Be sure to tune into our Facebook page next week for your chance to be featured on this blog.