All posts tagged Creative

Lean, Mean Business Cards

By | September 4, 2009 | Offline Marketing, Retaining Customers | 3 Comments
biz cards

Images courtest of Vistaprint.com

The business card, as a networking tool, continues to evolve.  But one thing that won’t change is how important the design of it is.  Not only does it say a lot about you as a person, but it also leaves a lasting impression on the person you hand it to.  But sometimes trying to make a good impression means going overboard, and doing too much with your card.  Oftentimes, less is more. Read more…

Consider Site Optimization (part 1)

By | August 14, 2009 | Micro Business Issues | 2 Comments

As I mentioned in my last post, the design of your Website is vital. Whether the site’s intent is to sell or simply showcase your company’s services, visitors need to be able to navigate the site and find information they seek with ease. Read more…

Part 2 – Extreme Creativity

By | August 5, 2009 | Micro Business Issues | No comments

Step 2: Untie your “Y-Knots.” As you explore extremes, you will inevitably find yourself nay-saying your own ideas, sometimes even before you write them down.  It’s critical that you resist this, so that your ideas get a chance grow.  Read more…

Covering all the bases – Ad Agency (Pt 4)

By | June 29, 2009 | Offline Marketing | No comments

Welcome to the final  installment of Covering all the Bases, if you missed out on any of the other  sections, please visit Part 1, Part 2 & Part 3. Today we will discuss perhaps one of the more important aspects of  selecting an ad agency.

Melissa Crowe

Melissa Crowe

People matters – When talking to the team that will be handling your account, make sure that they have your best interest in mind. For instance if you have a set budget, will they help cut costs in some areas to stay under budget? Read more…

Covering all the bases – Ad Agency (Pt 3)

By | June 22, 2009 | Offline Marketing | 1 Comment

Welcome to the third installment of Covering all the Bases, if you missed out on our first two sections, please visit Part 1 and Part 2. Today we will discuss three more steps to take to make selecting an ad agency a little less complicated for you.

Ask for referrals – Ask an agency who’ve they worked with in your industry. It is important to know what kind of similar problems that they

Melissa Crowe

Melissa Crowe

have solved, and you can also contact their former clients to see what they thought of their experience. Asking for referrals will actually show a company that you are serious in working with them. They will also be more than happy to give contact information of past clients with similar needs.

Plays well with others – Make sure that your voice is heard. You don’t want to get stuck with an agency that will create a campaign that they see as best, regardless of what you think. Lines of communication should always be open, allowing both sides to work together to create a successful project. Read more…

Covering all the bases – Ad Agency (Pt 2)

By | June 15, 2009 | Offline Marketing | No comments

Welcome to the second installment of Covering all the bases, Click here if you missed part one.  Today we’ll go over three additional tips to help make selecting an advertising agency for your business easier.

Good things come in small packages - Big agencies will sell themselves with countless success stories and a large employee pool to draw from. However, you need to be the center of attention with your agency. Read more…

Is Your Marketing Evolving?

By | June 10, 2009 | Offline Marketing, Online Marketing | No comments

With so many ways to reach customers in today’s day and age, sometimes it’s hard for small businesses to decide what’s best to use, what it can handle on a week to week basis, and what might be the most effective in driving customers to a business and revenue into your pocket.  But as we’ve said in the past, one thing you’ll always have to do is market effectively.  But how, where, when, and how much is what separates the great companies from the failures, and as your marketing efforts evolve, so will your business and your personal relationship with customers.

Read more…

Covering all the bases – Ad Agency

By | June 8, 2009 | Offline Marketing | 2 Comments

The old adage says, “Image is everything,” and when you’re marketing a

Melissa Crowe

Melissa Crowe

company there couldn’t be a more true statement. When considering launching a new brand, marketing campaign or re-branding, the first step to take is choosing an agency to work with.

All agencies have the capability to create a logo, write promotional

materials and set campaigns in motions – the question is which one will work best for your company? Read more…

Page 1 of 11