All posts tagged acquisition

Utilize Internet Marketing Products

By | September 8, 2009 | Micro Business Issues, Perspectives | No comments

This guest post is part of our ongoing Small Business Perspective series, and is written by Monique Wakefield, owner of Paws-n-Tails in Dallas, TX.

Internet MarketingFrom my experience, the internet is one of the best and cheapest marketing resources around. As a word of advice, it is a good idea to have a reliable website. It doesn’t necessarily have to be spectacular, but it should give at least basic information, i.e., a description of the goods or services you provide, some background information, any licenses you have, hours of operation, etc. This will help draw people to your business by increasing your credibility. Read more…

Marketing Strategies – Yay or Nay?

By | August 24, 2009 | Micro Business Issues | 1 Comment

Some people will tell you that without a marketing plan, you can’t succeed.  But there are thousands of small businesses who never did any kind of marketing and instead just relied on word-of-mouth, and have been around for decades.  What’s the answer? Read more…

Are online review sites important?

By | August 20, 2009 | Micro Business Issues, Online Marketing | 3 Comments

Online review sites are becoming increasingly popular, but how important are they to small businesses?  Are they forums that you should be paying attention to, or just hoping that by offering the best possible customer service experience, the positive reviews will come in time? Read more…

Building an email list

By | July 27, 2009 | Micro Business Issues, Online Marketing | 2 Comments

Many of you have read this blog’s posts about how to effectively create, test, and run a direct mail campaign, using either postcards or some other printed medium, like catalogs and postcards.  And while direct mail is still an effective way to promote your business, get information out and give special offers to customers, email marketing is another avenue to consider.  There are a number of advantages to email marketing, including lower costs and ease of use.  But some of you have asked how to best build up an email list of customers.  There are a number of options available to you. Read more…

Start spreading the news

By | May 27, 2009 | Online Marketing | 2 Comments
Alli Berry

Alli Berry

At certain times during the year every business experiences some decrease in traffic to their business.  It may be something that is seasonal or just happens seemingly out of the blue every few months. One way to slow this period or to increase customer interaction is to take a different approach to some of your email marketing. Chances are that you’ve built an email list of your customer base that you’ve been sending promotional emails to every so often to increase repeat business through coupons or sales (click here for tips on building a bigger list). Read more…

Add email to your repertoire

By | May 13, 2009 | Online Marketing | 2 Comments

alli-berryIn the current economic landscape, it is important to acquire new customers while staying within your budget. In the past, postcard mailings were a staple of customer acquisition, however it is often pricey and it is very hard to track without in-store redemption. An easier and more affordable option is email marketing. There are a number of companies online that will not only allow you to purchase lists from them, but you can also have them send out the emails for you.

Planning a campaign is very similar to planning any other marketing campaign that you have done in the past. You will want to create a clear, catchy selling point and add that to a very clean and attractive imagery, and of course, a very prominent call to action. From there, you will want to purchase a list that meets your targeted demographic.

For example if you are a beauty salon looking to attract new customers, you may purchase a list that is geared towards recently engaged women or female college seniors (yes lists can be this targeted) and send along deals that correspond to weddings or formals and graduation.

Read more…

Small Business Success Story – Pressed Sandwiches

By | February 18, 2009 | Offline Marketing | No comments
Image Cortesy Pressed

Image Courtesy Pressed

Last week we asked for your small business success stories so that we could share your experience with other readers and small business owners. Today we’ll feature two strategies from Pressed Sandwiches in Boston, courtesy of Dan H, that touch upon customer retention and acquisition. Read more…

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