This post is by Jeff Esposito, Vistaprint’s Social Media Manager.
We all know that social media can be overwhelming. There are stats and figures that show which network is a hit or a flop with given demographics. As a small business owner, you don’t have the time to be everywhere at once (big companies can’t either) – but what social network is right for you? If you don’t know, answer the multiple choice questions below: Read more…
This blog post was written by Bobby Gaglini, who works on the external marketing team at Vistaprint, and specializes in search marketing.
There’s a lot more to Search Engine Optimization (SEO) than just keywords, links and content generation. In fact, there’s always something that you can do every day to improve your website and get your business seen by more potential customers. Here are five more advanced tricks to help aid your website’s SEO performance: Read more…
This post is written by Kristen Johnson, a member of Vistaprint’s social media team who focuses on content marketing.
The theme for 50 Days of Design this week is patterns. Patterns are an awesome way to add a unique and distinctive look and feel to your business card. If you are looking for a way to make your cards special, check out the eye-catching content we have showcased this week for some inspiration. 50 Days of Design will continue for just three more weeks, so be sure to continue to follow along through Facebook for more design inspiration and helpful tips.
Here is this week’s collection of patterned business cards! Read more…
This post is written by Kristen Johnson, a member of Vistaprint’s social media team, who focuses on content marketing.
Back in January, there was a minor earthquake in Maine that shook the ground throughout New England. It came as a major surprise to locals who rarely experience the phenomenon. At the time, when I first felt what I thought was an earthquake, I immediately grabbed my computer, opened up Twitter, entered “earthquake” in the search field and instantly my feed populated with tweets from others who confirmed my suspicion about the quake.
Being the first to know about a big moment or unusual event is becoming much easier in this digital age where we now have the ability to be updated in real-time of global happenings. Social media facilitates users to interact with one another instantly after any big time events. For companies to stay relevant, they must always be looking for the next big trend or event to pounce on. Oreo, for example, has been particularly successful at jumping on late-breaking stories, such as this February during the Big Game blackout when the company released an image on Twitter with the phrase “You can still dunk in the dark.” Even amidst the flood of new television commercials that evening, Oreo was able to create a massive amount of buzz for their brand by leveraging social media channels with this timely and clever message.
Staying trendy is important for brands (both big and small) that want to keep their marketing efforts relevant, however since trends are always changing, it’s often difficult to do so. This becomes even more challenging for a small business owner with limited time and resources to devote to trend-spotting. With spring around the corner, here are some quick and easy tips to help you stay trendy this season. Read more…
This post was written by Chris McMahon and Larry Jacobson. Chris has spent the last 15 years in Talent Acquisition and HR leadership roles in high growth Boston area companies such as Endeca and 170 Systems. He is now Director of Talent Acquisition at Vistaprint. A recovering attorney, Larry has been in talent acquisition since 1996. He’s worked with a number of startups and is currently the Director of Technology Talent Acquisition at Vistaprint. In his free time he enjoys hot yoga, BBQ and outdoor activities.
To speak or not to speak?
Public speaking can be a very cost-effective and powerful way to get the word out about you and your small business. Trade shows, networking events, alumni events, community gatherings–they all present opportunities to evangelize your brand. If you’re like most small business owners, you’re passionate about what you do and that will come through to the audience. Your target audience could be any or all of the following: Read more…
This post is written by Megan Totka, Chief Editor for ChamberofCommerce.com. She writes on small business news and small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and helps them find their local Chamber of Commerce.
With a myriad of marketing messages, both online and off, vying for consumer attention, it can be tough to make your small business message stand out. Using eye-catching, creative signage is one way to make an impact that not only makes an impression, but also leads to business. Here are five ways to make a splash when it comes to small business signage: Read more…
This post is written by Kristen Johnson, a member of Vistaprint’s social media team who focuses on content marketing.
Stay tuned as we head into another week of 50 Days of Design, our 10-week long Facebook campaign! This week, we showcased some of our boldest designs that are sure to make your cards pop. If you haven’t had a chance, be sure to check out our Facebook page and take a look at some of the awesome content we have shared so far.
Here is the roundup for week six of 50 Days of Design. Read more…
This post is written by Kristen Johnson, a member of Vistaprint’s social media team who focuses on content marketing.
We can’t believe that we are already halfway through 50 Days of Design! The phrase “less is more” can be used to describe the content that we showcased this week. These business cards are all about clean and simple designs that have a sleek, minimalistic look and feel. Be sure to continue to follow along through Facebook for the remaining five weeks of 50 Days of Design to see the rest of our awesome designs along with helpful tips and trends.
Here is the weekly roundup for Week Five, Clean and Simple: Read more…
This blog post was written by Bobby Gaglini, who works on the external marketing team at Vistaprint, and specializes in search marketing.
Crowdfunding was one of the hottest topics in 2012 for many entreprenuers and small business owners, and the chatter will most definitely continue through 2013. In a nutshell, crowdfunding is when business investors, along with everyday people, finance your company (by giving you a little money) in return for a stake in the hopefully blossoming business later. In essence, your “crowd” funds you.
While many small business owners are jumping with joy at this possibility, there are major loopholes in the concept that have caused the potential approval of financial crowdfunding to be delayed until early 2014. So let’s explore crowdfunding: what it is, the problems it may cause, and whether it’s right for your business. Read more…
This post was written by Chris McMahon and Larry Jacobson. Chris has spent the last 15 years in Talent Acquisition and HR leadership roles in high growth Boston area companies such as Endeca and 170 Systems. He is now Director of Talent Acquisition at Vistaprint. A recovering attorney, Larry has been in talent acquisition since 1996. He’s worked with a number of startups and is currently the Director of Technology Talent Acquisition at Vistaprint. In his free time he enjoys hot yoga, BBQ and outdoor activities.
If leaders are supposed to lead, and managers are supposed to manage, then what do I do? The good news is that you don’t have to choose…do both. Whether you just hired your first employee or are running a 20 person team, your small business needs exceptional leadership and exceptional management. Granted, being a great leader and a great manager is a lot easier said than done, but every successful business must have both. Read more…
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