This is a post from Sara Nash; Sara earned her degree in Public Relations from Penn State University. From there, she worked a PR agency in Boston before joining the PR and Social Media team at Vistaprint.
There are a number of ways beyond email and direct mail to market your business. Some of the most effective methods can happen without people even realizing it! Try some of these less-obvious ways to spread the word about your business. Read more…
This post is written by Robbie Vogel, a writer/editor with Vistaprint. Robbie has worked for microbusinesses in both PR and advertising.
Twitter, the world’s 10th most-visited website, introduced advertising options in 2010, and rolled out its select self-service ad platform in March of 2012. As of April 30th of this year, Twitter has officially opened up this self-service platform to all Twitter accounts in the United States. If you’re on Twitter, you’ve no doubt seen the yellow “Promoted Tweet” arrow at the bottom of a post on your feed, or the “Promoted Account” featured prominently in your suggested followers sidebar. Now, with some careful investing and targeting, you can get your name into these slots. Small businesses stand to benefit in a few different ways from this change. Read more…
This post is written by Robbie Vogel, a writer/editor with Vistaprint. Robbie has worked for microbusinesses in both PR and advertising.
We wrote a post a while ago outlining three tips for establishing good work habits at home. This is an important set of guidelines, as it encourages the separation of your “business” self from your “home” self. However, it doesn’t touch on one of the most important parts of home-based business: networking. When working from home, it can be difficult to network, and find new customers. Here are six quick tips you might find useful: Read more…
This is a post by Sara Nash; Sara earned her degree in Public Relations from Penn State University. From there, she worked a PR agency in Boston before joining the PR and Social Media team at Vistaprint.
Part of growing your small business is growing your customer base. But how, exactly, can you do that? Here are seven ways to win new customers…it’s up to you to keep them! Read more…
This post is written by Robbie Vogel, a writer/editor with Vistaprint. Robbie has worked for microbusinesses in both PR and advertising.
An average American, 25-54 years old, with children under 18, will work 8.8 hours on a typical workday. For a small business owner however, working a shade under nine hours every day may seem like Nirvana. However, with the right mix of hard work and these tips, you may see your productivity increase while your hours decrease. Read more…
When it comes to promoting your small business, there are so many options to choose from, it might be tough to select the perfect promotional product mix. Have you ever thought about using signage? There are a number of innovative ways to use products like banners, magnets, posters, lawn signs and more to get the word out about your small business. Here are six simple tips to spark some creativity, and help you get the most out of signage!
Read more…
This post is written by Kristen Johnson, a member of Vistaprint’s social media team who focuses on content marketing.
We are sad to say that this week marks the 1oth and final week of 50 Days of Design; our 10-week long Facebook campaign. Every day for the past 50 weekdays, we have been showcasing new business card designs along with a helpful tip. In honor of our last week, we have featured creative new card designs hand-picked by our very own Vistaprint designers! Thanks to everyone who followed along with us. For those that missed out, you can always revisit the amazing designs and useful tips through Facebook.
Here is the roundup of our last week of 50 Days of Designs: Designer Picks! Read more…
This post is written by Megan Totka, Chief Editor for ChamberofCommerce.com. She writes on small business news and small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and helps them find their local Chamber of Commerce.
Spring affords the opportunity for business owners to do some cleaning – both literally, and figuratively. Along with de-winterizing the office and cleaning up digital space, small business owners should reorganize and update their marketing campaigns. Here are a few ways to make it happen: Read more…
This post is written by Robbie Vogel, a writer/editor with Vistaprint. Robbie has worked for microbusinesses in both PR and advertising.
Whether you’re starting a new diet or trying to get ahead in the business world, motivation is key. Many a great idea has been thought of on the couch or in the shower, only to be discarded due to a lack of motivation. It’s the difference between an idea and a goal, and the driving force behind every great project.
Important though it may be, motivation is often difficult to quantify. You may be the most strong-willed individual in the world, and have a great idea that you’re thrilled to begin work on, but none of that matters if you can’t turn it into meaningful work. Harness your motivation and turn it into a plan of action that you can use to accomplish your goals, whether they involve getting a job, securing a promotion, starting a business, or something else entirely. Read more…
This post is written by Kristen Johnson, a member of Vistaprint’s social media team who focuses on content marketing.
We have now wrapped up the ninth week of 50 Days of Design; our Facebook campaign that showcases our new designs with a corresponding tip or trick. This week our content was all about using clever logos. Coming up with the logo for your brand is important because it will serve as a visual representation of your business. Use this as an opportunity to inject some thought and creativity behind the design that will add meaning to your logo. For some inspiration, check out our Facebook page for this weeks’ roundup of business card designs with awesome logos!
Here are all the cards from week nine, Clever Logos: Read more…
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