This post is written by Kristen Johnson, a member of Vistaprint’s social media team who focuses on content marketing.
After nine years of watching the gang at Dunder Mifflin grow and evolve, NBC’s The Office finally put an end to the series last Thursday with a finale that brought laughter, tears and even a cameo from the series’ original star, Michael Scott.
Over the years, the majority of things that came out of Michael’s mouth were often highly inappropriate for an office setting, from his “that’s what she said” jokes to his colorful portrayals of his alter-egos Prison Mike and Michael Klump. As a small business owner, you may even argue that Michael Scott is the perfect example of what not to do in a management role. However if you can see past his immature antics and plentiful wisecracks, there are still some everyday lessons and leadership advice that you can take away from Michael Scott and the Dunder Mifflin team:
Avoid The Facebook Edgerank Blues
This post is by Jeff Esposito, Vistaprint’s Social Media Manager.
There is no question that Facebook is important for businesses. It offers an unrivaled platform where companies and customers can interact in real-time while allowing the world to see the conversation. If you manage a page for your business, you have probably noticed that the amount of fans you are reaching with updates has decreased. This drop is due to a change in Facebook’s ranking algorithm, called Edgerank, which is calibrated to optimize the user experience. We agree that this is not ideal for businesses; there are a few things that you can do to help make sure you can boost your presence in your customers’ newsfeeds. Read more…