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The Socially Savvy Customer

By | May 15, 2013 | Facebook, Marketing, Retaining Customers, Social Media, Twitter | No comments

This post is written by Kristen Johnson, a member of Vistaprint’s social media team who focuses on content marketing.

Social media networks have completely revolutionized the way in which we communicate with one another. They enable us to engage with friends, extended relatives, A-List celebrities, big name brands, and even high-powered industry or political figures. Which means that businesses must be cognizant of the power that social media now plays in driving consumer opinion and buying decisions. Read more…

What Social Media Network Is Right For Your Small Business?

By | April 3, 2013 | Facebook, Marketing, Online Marketing, Social Media, Twitter | No comments
facebook-tips-2

This post is by Jeff Esposito, Vistaprint’s Social Media Manager.

We all know that social media can be overwhelming. There are stats and figures that show which network is a hit or a flop with given demographics. As a small business owner, you don’t have the time to be everywhere at once (big companies can’t either) – but what social network is right for you? If you don’t know, answer the multiple choice questions below: Read more…

Beyond Facebook And Twitter: 5 Social Networks For Your Small Business To Explore

By | January 8, 2013 | Facebook, Marketing, Micro Business Issues, Social Media, Twitter | No comments
Have You Explored Google+/Other Platforms?

This post is by Jeff Esposito, Vistaprint’s Social Media Manager.

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks.

While there is no question that these networks hold tremendous power, they should not be the end all, be all for your business. The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with. Below are five that you should give a quick look to. Read more…

Avoid The Facebook Edgerank Blues

By | November 1, 2012 | Facebook, Marketing, Micro Business Issues, Online Marketing, Small Business Tips, Social Media, Tips | No comments
Avoid The Facebook Edgerank Blues

This post is by Jeff Esposito, Vistaprint’s Social Media Manager.

There is no question that Facebook is important for businesses. It offers an unrivaled platform where companies and customers can interact in real-time while allowing the world to see the conversation. If you manage a page for your business, you have probably noticed that the amount of fans you are reaching with updates has decreased. This drop is due to a change in Facebook’s ranking algorithm, called Edgerank, which is calibrated to optimize the user experience. We agree that this is not ideal for businesses; there are a few things that you can do to help make sure you can boost your presence in your customers’ newsfeeds. Read more…

How Much Are Facebook Fans Worth To Small Businesses?

By | October 22, 2012 | Digital Marketing, Facebook, Micro Business Issues, Online Marketing, Social Media | 1 Comment
How Much Are Facebook Fans Worth To Small Businesses?

This story was originally published on Boston.com’s Small Business Blog.

One of the questions that I often get from small business owners is, “how much is a Facebook fan actually worth to my business.” My answer is almost always the same. “Zero, unless…”

Depending on what methodology you believe, a Facebook fan could be worth upwards of $100 or as little as $1.00. Some have speculated that fans are worth $10, based on brands advertising on Facebook and the number of impressions they get with actions taken. But until (and unless) Facebook becomes a standalone marketing channel for a small business, it’s going to be nearly impossible to determine what a fan base is worth. In other words, if a business has 100,000 engaged fans but can’t equate what they drive in terms of dollars, they’re worth very little. Read more…

6 Tips to Boost The Effectiveness Of Your Facebook Page

By | October 11, 2012 | Digital Marketing, Facebook, Marketing, Micro Business Tips, Online Marketing, Small Business Tips, Social Media, Tips | No comments
6 Tips to Boost The Effectiveness Of Your Facebook Page

This guest post is by Jeff Esposito, Vistaprint’s Social Media Manager.

If Facebook were a color, it would be this season’s black. It has over 900 million users with the oldest Facebook user being 101-years young. This large user base makes it a no-brainer for businesses of all sizes to build up a presence to connect with their customers (if you don’t have a Facebook page yet, don’t worry click here for a quick how to on that). Read more…

Back-To-School Marketing for Your Small Business

By | September 12, 2012 | Digital Marketing, Facebook, Marketing, Micro Business Tips, Offline Marketing, Online Marketing, Small Business Tips | 2 Comments
Taking Advantage of Back to School

This is a guest post from Sara Nash; Sara earned her degree in Public Relations from Penn State University. From there, she worked a PR agency in Boston before joining the PR and Social Media team at Vistaprint.

Shipped your kids back to school? Use some spare time (if you have any!) to get to work on marketing your small business. Here are some ways you can market your company during the back-to-school season:

Host a Sale
Take advantage of the season if your business has a tie-in to back to school. Keep in mind that there are lots of things to prepare before sending kids back to school, including new clothes, school supplies, after school care, and so on. For instance, are you a tutor? Offer an early bird special for families who sign up in advance (and before finals season!).  Even if you don’t have a direct tie to the new school year, you can get creative! Example? You own a sandwich shop–have a special for sliced meats or carry-out sandwiches for parents packing their kids’ lunches. Read more…

Job Well Done? Get More Than Money In Return.

By | August 29, 2012 | Facebook, Marketing, Micro Business Tips, Offline Marketing, Online Marketing, Retaining Customers, Small Business Tips | 1 Comment
Job Well Done? Get More Than Money In Return.

This story was originally published on Boston.com’s Small Business Blog.

Most small businesses will go above and beyond to do a great job for their clients. You won’t have too look far for a small business owner who’s going the extra mile – be it ensuring that the meal you had was up to par, the work that was done on the house was done to specifications, or that your taxes were done correctly and you got the refund you deserve. Read more…

Seamlessly Sharing Photos of Your Small Business

By | August 27, 2012 | Digital Marketing, Facebook, Micro Business Tips, Online Marketing, Small Business Tips, Social Media, Tips, Twitter | No comments
Seamlessly Sharing Photos of Your Small Business

A short while ago, we asked the Vistaprint Facebook community what they thought was the best way to showcase their business’s products. The majority of respondents noted that imagery was the best way to show them off.  Today, we’ll discuss a few solutions to help your business seamlessly share photos while making them extremely shareable to your customers, fans and followers.

Instagram – This application allows users to add effects and filters to photos to give them a nostalgic feel. The social photo-sharing service is a member of the Facebook family and any pictures that you take and share on the network can also by syndicated to Facebook, Twitter and foursquare. You should use this option if you want to have fun with some things going on or add a dramatic effect to something in everyday business. Read more…

Why Should My Small Business Care About Social Media?

By | August 24, 2012 | Digital Marketing, Facebook, Micro Business Tips, Online Marketing, Small Business Tips, Social Media, Tips | 2 Comments
Why Small Businesses Should Care About Social

This guest post is by Jeff Esposito, Vistaprint’s Social Media Manager.

Over the course of this week we have talked a lot about engagement on Facebook with best practices for using Facebook for your small business. While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook) is worth it for micro and small business owners.

This is a very valid question, so we wanted to answer it with this post. Read more…

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