All posts in Social Media

Pinterest for Small Businesses

By | May 16, 2013 | Digital Marketing, Online Marketing, Small Business Tips, Social Media | 1 Comment

This post is written by Kristen Johnson, a member of Vistaprint’s social media team who focuses on content marketing.

Pinterest has taken the social media world by storm by quickly moving up the charts as one of the most active and engaging platforms around. We first mentioned Pinterest on our blog about a year ago when the network was just starting to generate buzz. Since then, the network has exploded in popularity. In fact, a recent infographic published by Wishpond revealed that the total number of unique visitors to Pinterest increased by 2,702.2% since May 2011.

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The Socially Savvy Customer

By | May 15, 2013 | Facebook, Marketing, Retaining Customers, Social Media, Twitter | No comments

This post is written by Kristen Johnson, a member of Vistaprint’s social media team who focuses on content marketing.

Social media networks have completely revolutionized the way in which we communicate with one another. They enable us to engage with friends, extended relatives, A-List celebrities, big name brands, and even high-powered industry or political figures. Which means that businesses must be cognizant of the power that social media now plays in driving consumer opinion and buying decisions. Read more…

Twitter Expanding Its Self-Service Ad Platform To All U.S. Users

By | May 6, 2013 | Acquiring New Customers, Digital Marketing, Marketing, Social Media, Twitter | No comments

This post is written by Robbie Vogel, a writer/editor with Vistaprint. Robbie has worked for microbusinesses in both PR and advertising.

Twitter, the world’s 10th most-visited website, introduced advertising options in 2010, and rolled out its select self-service ad platform in March of 2012. As of April 30th of this year, Twitter has officially opened up this self-service platform to all Twitter accounts in the United States. If you’re on Twitter, you’ve no doubt seen the yellow “Promoted Tweet” arrow at the bottom of a post on your feed, or the “Promoted Account” featured prominently in your suggested followers sidebar. Now, with some careful investing and targeting, you can get your name into these slots. Small businesses stand to benefit in a few different ways from this change. Read more…

6 Networking Tips For Home-Based Businesses

By | May 2, 2013 | Acquiring New Customers, Marketing, Micro Business Issues, Social Media, Tips | 1 Comment

This post is written by Robbie Vogel, a writer/editor with Vistaprint. Robbie has worked for microbusinesses in both PR and advertising.

We wrote a post a while ago outlining three tips for establishing good work habits at home. This is an important set of guidelines, as it encourages the separation of your “business” self from your “home” self. However, it doesn’t touch on one of the most important parts of home-based business: networking. When working from home, it can be difficult to network, and find new customers. Here are six quick tips you might find useful: Read more…

7 Ways To Win New Customers

By | April 30, 2013 | Acquiring New Customers, Marketing, Offline Marketing, Retaining Customers, Social Media | No comments

This is a post by Sara Nash; Sara earned her degree in Public Relations from Penn State University. From there, she worked a PR agency in Boston before joining the PR and Social Media team at Vistaprint.

Part of growing your small business is growing your customer base. But how, exactly, can you do that? Here are seven ways to win new customers…it’s up to you to keep them! Read more…

5 Tips For Marketing Spring Cleaning

By | April 17, 2013 | Marketing, Offline Marketing, Social Media, Tips | 1 Comment

This post is written by Megan Totka, Chief Editor for ChamberofCommerce.com. She writes on small business news and small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and helps them find their local Chamber of Commerce.

Spring affords the opportunity for business owners to do some cleaning – both literally, and figuratively. Along with de-winterizing the office and cleaning up digital space, small business owners should reorganize and update their marketing campaigns. Here are a few ways to make it happen: Read more…

What Social Media Network Is Right For Your Small Business?

By | April 3, 2013 | Facebook, Marketing, Online Marketing, Social Media, Twitter | No comments
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This post is by Jeff Esposito, Vistaprint’s Social Media Manager.

We all know that social media can be overwhelming. There are stats and figures that show which network is a hit or a flop with given demographics. As a small business owner, you don’t have the time to be everywhere at once (big companies can’t either) – but what social network is right for you? If you don’t know, answer the multiple choice questions below: Read more…

Tips To Stay Trendy In Our Ever-Changing World

By | March 28, 2013 | Marketing, Social Media, Tips | 1 Comment

This post is written by Kristen Johnson, a member of Vistaprint’s social media team, who focuses on content marketing.

Back in January, there was a minor earthquake in Maine that shook the ground throughout New England. It came as a major surprise to locals who rarely experience the phenomenon. At the time, when I first felt what I thought was an earthquake, I immediately grabbed my computer, opened up Twitter, entered “earthquake” in the search field and instantly my feed populated with tweets from others who confirmed my suspicion about the quake.

Being the first to know about a big moment or unusual event is becoming much easier in this digital age where we now have the ability to be updated in real-time of global happenings. Social media facilitates users to interact with one another instantly after any big time events. For companies to stay relevant, they must always be looking for the next big trend or event to pounce on. Oreo, for example, has been particularly successful at jumping on late-breaking stories, such as this February during the Big Game blackout when the company released an image on Twitter with the phrase “You can still dunk in the dark.” Even amidst the flood of new television commercials that evening, Oreo was able to create a massive amount of buzz for their brand by leveraging social media channels with this timely and clever message.

Staying trendy is important for brands (both big and small) that want to keep their marketing efforts relevant, however since trends are always changing, it’s often difficult to do so.  This becomes even more challenging for a small business owner with limited time and resources to devote to trend-spotting. With spring around the corner, here are some quick and easy tips to help you stay trendy this season. Read more…

Beyond Facebook And Twitter: 5 Social Networks For Your Small Business To Explore

By | January 8, 2013 | Facebook, Marketing, Micro Business Issues, Social Media, Twitter | No comments
Have You Explored Google+/Other Platforms?

This post is by Jeff Esposito, Vistaprint’s Social Media Manager.

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks.

While there is no question that these networks hold tremendous power, they should not be the end all, be all for your business. The truth is that social media is constantly evolving and there are new networks that emerge that may be a great opportunity for your small business to get involved with. Below are five that you should give a quick look to. Read more…

13 Things For Small Business Owners To Do In 2013

By | January 3, 2013 | Marketing, Micro Business Issues, Online Marketing, Social Media, Tips | No comments
13 Things For Small Business Owners To Do In 2013

This post is by Jeff Esposito, Vistaprint’s Social Media Manager.

One of the greatest things about a new calendar year is that it allows business owners to take a step back and evaluate areas that they can improve upon for the coming 12-month period. This can be anything from improving on missteps of the previous year to expanding or growing your business. Below are 13 things that your business can look at to have a great 2013. Read more…

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