All posts in Small Business Marketing 101

Take Your Small Business With You On Summer Vacation

By | May 14, 2013 | Micro Business Issues, Micro Business Tips, Small Business Marketing 101, Tips | No comments

This post is written by Megan Totka, Chief Editor for ChamberofCommerce.com. She writes on small business news and small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and helps them find their local Chamber of Commerce.

As the weather heats up, the time for summer vacations draws near. It is estimated that nearly half the American population, or 140,000,000 people, will travel this summer.

If you own a small business, you need a vacation just as much as traditional employees but may not feel comfortable totally unplugging and disappearing for the length of your time off. After all, there is really no one who can completely fill in for you during the time you are away from your office, store or computer. There are some ways to find a happy medium, however, and still enjoy your summer plans to the fullest.

Here are some easy ways to make the most of your vacation, and keep your business going strong, this summer. Read more…

What is your favorite marketing tool?

By | June 11, 2012 | Small Business Marketing 101 | 1 Comment
What is your favorite marketing tool?

Earlier today, we asked the Vistaprint Facebook community what their favorite marketing product. Here is a word cloud of their top products:

Is your favorite marketing tool listed? If not, we’d love to hear what your favorite marketing product is.

Small Business Marketing 101: Direct Mail

By | April 9, 2012 | Small Business Marketing 101 | No comments

This post contains video, click here if you are having trouble viewing. 

Want to know what makes a direct mail campaign successful? Need some creative advice on your direct mail? Find out this and more!

Small Business Marketing 101: Getting on Facebook

By | March 21, 2012 | Small Business Marketing 101 | No comments


In this presentation, we walk you through the basic steps for getting your small business on Facebook and how you can leverage it for your business.

Small Business Marketing 101: Websites & Internet Marketing

By | March 19, 2012 | Small Business Marketing 101 | 1 Comment


All businesses need to have an online presence because your customers are looking for you.  In all channels businesses need to create an authentic, professional, and consistent; as you never know where customers will find your business and where you will need to make that first impression.  While building an online presence companies should continue to focus on the local marketplace, and use tools like Vistaprint’s Online Guide to get their business established.  In order to get found businesses should use SEO and social media to promote their business.  And as businesses become more sophisticated, tactics such as email marketing and daily deals will help to grow the business.

3 Key Takeaways:

  • All small businesses in every industry need to establish an online presence for their company
  • Once established, use SEO and social media techniques to drive traffic both online and in-store
  • Generate revenue by deploying email marketing and daily deal promotions, measuring success with ROI

Small Business Marketing 101: Telling Your Business’ Story

By | March 14, 2012 | Small Business Marketing 101 | 2 Comments


In this video presentation, Vistaprint Creative Director Liam Shannon talks about the importance of telling your business’ story and how it can help you stand out against the competition.

Small Business Marketing 101: Creating a Marketing Plan

By | March 12, 2012 | Micro Business Issues, Small Business Marketing 101 | 2 Comments

Today, more than ever, it can be challenging for small business owners to know what marketing activities will deliver the best results to meet their specific goals .   In this introductory marketing seminar for small business owners, you will learn the key questions you need to answer before you begin any marketing campaign and the best practices to defining your marketing goals, identifying your ideal customers, choosing the right marketing mix and targeting your message to the right audience.

3 Key Takeaways:

  • Define the goal of your marketing campaign: new customer acquisition, existing customer retention or winning back customers who are no longer doing business with you
  • Identify your ideal customer by evaluating your existing customers and building a profile of those who are most engaged/profitable for your business
  • Choose the right marketing channel to cost effectively reach your ideal customer and meet your marketing goal (i.e. work of mouth referral, website, email marketing, search marketing, direct mail, traditional print and media advertising)
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