If you own a small business, you need a vacation just as much as traditional employees but may not feel comfortable totally unplugging and disappearing for the length of your time off. After all, there is really no one who can completely fill in for you during the time you are away from your office, store or computer. There are some ways to find a happy medium, however, and still enjoy your summer plans to the fullest.
Here are some easy ways to make the most of your vacation, and keep your business going strong, this summer. Read more…
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Facebook isn’t a platform you can “set and forget.” Learn how to use content to engage with customers and build a loyal following that will share your content, recommend you to others and ultimately increase revenue.
All businesses need to have an online presence because your customers are looking for you. In all channels businesses need to create an authentic, professional, and consistent; as you never know where customers will find your business and where you will need to make that first impression. While building an online presence companies should continue to focus on the local marketplace, and use tools like Vistaprint’s Online Guide to get their business established. In order to get found businesses should use SEO and social media to promote their business. And as businesses become more sophisticated, tactics such as email marketing and daily deals will help to grow the business.
3 Key Takeaways:
All small businesses in every industry need to establish an online presence for their company
Once established, use SEO and social media techniques to drive traffic both online and in-store
Generate revenue by deploying email marketing and daily deal promotions, measuring success with ROI
Today, more than ever, it can be challenging for small business owners to know what marketing activities will deliver the best results to meet their specific goals . In this introductory marketing seminar for small business owners, you will learn the key questions you need to answer before you begin any marketing campaign and the best practices to defining your marketing goals, identifying your ideal customers, choosing the right marketing mix and targeting your message to the right audience.
3 Key Takeaways:
Define the goal of your marketing campaign: new customer acquisition, existing customer retention or winning back customers who are no longer doing business with you
Identify your ideal customer by evaluating your existing customers and building a profile of those who are most engaged/profitable for your business
Choose the right marketing channel to cost effectively reach your ideal customer and meet your marketing goal (i.e. work of mouth referral, website, email marketing, search marketing, direct mail, traditional print and media advertising)
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Micro Business Perspectives was launched with the goal of giving micro businesses information and tools to more effectively market and manage their business. We’ll be posting answers to questions, tips and tricks we hope you will find useful in marketing and promoting your business, and suggestions about ways to explore new and innovative mediums. We’re also encouraging you to send us your own successful marketing stories. We’ll publish some of them on this blog so other micro businesses might learn from your example.