This is a post from Sara Nash; Sara earned her degree in Public Relations from Penn State University. From there, she worked a PR agency in Boston before joining the PR and Social Media team at Vistaprint.
There are a number of ways beyond email and direct mail to market your business. Some of the most effective methods can happen without people even realizing it! Try some of these less-obvious ways to spread the word about your business. Read more…
This post is written by Kristen Johnson, a member of Vistaprint’s social media team who focuses on content marketing.
Recently on NPR, social media experts Deanna Zandt and Baratunde Thurston were featured, and briefly discussed their mutual aversion to voicemails. In the short clip, Deanna reveals that she purposely keeps her voicemail inbox full so that callers are not able to leave her a message and actually instructs them to contact her by text or email if they would like to be reached more quickly. Although she admits to having missed some important messages in the past from this, she still declares she is completely “anti-voicemail.”
In today’s world, we are increasingly attached to our technological devices; we can’t imagine a day without our smartphones and wouldn’t dream of traveling without a tablet to read the latest James Patterson thriller. New technological advances are rolling out faster than ever, and it is often a struggle to keep up! With the latest and greatest technologies of this age, is good old fashioned voicemail now passé? Read more…
This post is written by Megan Totka, Chief Editor for ChamberofCommerce.com. She writes on small business news and small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and helps them find their local Chamber of Commerce.
With a myriad of marketing messages, both online and off, vying for consumer attention, it can be tough to make your small business message stand out. Using eye-catching, creative signage is one way to make an impact that not only makes an impression, but also leads to business. Here are five ways to make a splash when it comes to small business signage: Read more…
This post is by Jeff Esposito, Vistaprint’s Social Media Manager.
Have you ever noticed a fishbowl sitting out in a local restaurant or store offering a free lunch or giveaway with the addition of your business card? Chances are, you’ve probably dropped in your business card once or twice, but have you ever read the fine print of the offer? It’s OK if you haven’t, as we all love getting something for free, so we won’t hold it against you. Most times companies offering you a chance to win something for free will give that in exchange for a short business pitch or add you to their marketing list (either email or direct mail).
With that in mind, take a look at the next fishbowl you see, and make sure to take note of the number of cards in there. Ask yourself if you can do that for your business. If you answered yes, consider what you could offer as a value add from potential customers (a demo, free lunch/service or deep discount). Once you have that set, pick up a fishbowl and consider setting it up in one of the following places:
This blog post was written by Rob Zodda, who works in creative services at Vistaprint and also has digital marketing experience.
A call to action (CTA) is the message on your website or marketing materials that tells customers what to do next. It usually precedes a phone number, URL or takes the form of a clickable button. CTAs are one of the most effective ways to move customers through your flow, all the way to check out.
Here are a few quick tips about creating authentic and effective CTAs. Read more…
This post is written by Kaitlin Ambrogio, who manages Public Relations for Vistaprint. She focuses on communication strategy, working with the media and telling the Vistaprint story.
Yesterday, Sara gave some tips on identifying your unique story, now that you have discovered the story you want to tell, here are some tips on how to get it out there. Read more…
This blog post is written by Kate Webster. Webster writes for lead generation resource, ResourceNation.com. She focuses on a variety of topics including mobile marketing.
Although it seems as if direct mail marketing has been taken over by online marketing, it by no means has lost its effectiveness. According to ExactTarget, “65% of people who receive direct mail have made a purchase or engage in a different marketing channel as instigated by the sender, placing in at second behind e-mail (66%).” Not only is direct marketing still effective, it can also be integral in setting you apart from the standard email spam and flashing banner ads.
However, as with any marketing platform, coming up with new and interesting ways to promote your product can be tricky, as you want to be smart about cost, while still being effective. Consider the new tactics direct mail marketers are turning to. Read more…
This post is written by Matina Fell, a Creative Manager at Vistaprint. Matina manages copywriters on the team and is a writer herself, focusing on our Canadian and CRM channels.
Ah, Valentine’s Day. That time of year where you express your true love with a bouquet of roses and a box of chocolates. Most small business owners might be tempted to brush this day off. It’s made for florists and candy shops, right? Wrong. Behind Christmas, Valentine’s Day is the second largest retail day of the year. In 2012, it brought in about 17.6 billion dollars in revenue. With some of our creative marketing tips, you too can reap the rewards of the day of love. Read more…
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