All posts by Jason Keith

How Much Are Facebook Fans Worth To Small Businesses?

By | October 22, 2012 | Digital Marketing, Facebook, Micro Business Issues, Online Marketing, Social Media | 1 Comment
How Much Are Facebook Fans Worth To Small Businesses?

This story was originally published on Boston.com’s Small Business Blog.

One of the questions that I often get from small business owners is, “how much is a Facebook fan actually worth to my business.” My answer is almost always the same. “Zero, unless…”

Depending on what methodology you believe, a Facebook fan could be worth upwards of $100 or as little as $1.00. Some have speculated that fans are worth $10, based on brands advertising on Facebook and the number of impressions they get with actions taken. But until (and unless) Facebook becomes a standalone marketing channel for a small business, it’s going to be nearly impossible to determine what a fan base is worth. In other words, if a business has 100,000 engaged fans but can’t equate what they drive in terms of dollars, they’re worth very little. Read more…

Little Things Count In Small Business Marketing

By | October 4, 2012 | Acquiring New Customers, Marketing, Micro Business Tips, Retaining Customers, Small Business Tips, Tips | No comments
Little Things Count In Small Business Marketing

In the past, we have talked about the importance of having your business’ name and/or logo seen around town. Every little thing helps, from putting business cards on bulletin boards to giving away t-shirts or hats to your customers – if your potential customers don’t know your name, how can they find you? While our past posts have focused on getting the word out among the adult community, we failed to recognize another important part of the family equation – the kids. While it might sound odd, studies have proven that children do play a role in families purchasing decisions, so it is important to keep them in mind when planning out your marketing strategy. Below are three tips to accomplish that: Read more…

Small Business Tips: 3 Easy Ways to Update Your Content

By | September 25, 2012 | Micro Business Issues | 2 Comments
Easy Ways to Create Content

We’ve already told you how to keep your content fresh, and why that’s important…but what about when you’ve seemingly run out of ideas on where to get that content? Where can you find some simple, possibly unexpected inspiration for website updates? Here are three easy places to look.

Your Calendar
If you’re looking for simple ways to keep your content fresh, one of the best areas to look is your day-to-day life. As a small business owner, it’s safe to assume your personal calendar is going to (very) closely resemble your business calendar, if not mimic it completely. Use this for inspiration. Whether it’s putting together a blog series to write about a new product you’re testing or updating your homepage to remind visitors about an upcoming event, taking a few moments to look at what you’re up to is a great way to remember what your small business is up to, too. Read more…

Curing Small Business Writer’s Block

By | September 11, 2012 | Micro Business Issues | No comments
Creative Cures for Writer’s Block

This story was originally published on Boston.com’s Small Business Blog.

One thing that small businesses always seem to struggle with is writing. In my conversations with them, it’s always a topic that comes up. Owners aren’t sure what to put on their website, emails, blogs, even social media updates. Sometimes even flyers and postcard mailings can become difficult to write for. It’s understandable, writing isn’t easy and there are many forms that small businesses have to know if they are going to succeed. Considering all the marketing materials that have to be produced and social media now working into the mix, being nimble enough to write in many different ways is important. Read more…

Websites We Love: Crisp Images are Key

By | September 5, 2012 | Micro Business Issues | No comments

In this week’s edition of Websites We Love, our team had a tough decision selecting a winner. Over the course of two days, we received a number of great submissions, but as you know, there can be only one winner.

Taking home the title of this week’s Websites We Love is Claudia’s Cakes & Desserts. Aside from being filled with tasty treats, this website stood out with its clean imagery that also showcased the wide breadth of Claudia’s Cakes and Desserts design expertise along with a great gallery of happy customers.

If you are looking for some inspiration for your website or are looking for a good-looking cake in the Glen Grove, California area, check out Claudia’s Cakes & Desserts.

5 Misconceptions of Social Media

By | September 4, 2012 | Micro Business Issues, Micro Business Tips, Online Marketing, Small Business Tips, Social Media, Tips | 1 Comment
5 Misconceptions of Social Media

Has your small business embraced social media?

For those of you who have not, please answer the following question: What is keeping  you from embracing social media?

Chances are, you’ve got your reasons. But we implore you to read on to see if your reasons fall into these five common misconceptions. Read more…

MBR: Visuals, We Built This and Branding

By | August 31, 2012 | Micro Business Roundup | No comments
micro-business-roundup

Hey everyone! Hope your “unofficial” last week of summer is going well and that you have some great weekend plans either for your business or relaxing with friends and family. In this week’s Micro Business Roundup, our team has assembled five great articles with topics ranging from the Republican National Convention to green jackets.  Have a great weekend and we’ll catch you next week. Read more…

Job Well Done? Get More Than Money In Return.

By | August 29, 2012 | Facebook, Marketing, Micro Business Tips, Offline Marketing, Online Marketing, Retaining Customers, Small Business Tips | 1 Comment
Job Well Done? Get More Than Money In Return.

This story was originally published on Boston.com’s Small Business Blog.

Most small businesses will go above and beyond to do a great job for their clients. You won’t have too look far for a small business owner who’s going the extra mile – be it ensuring that the meal you had was up to par, the work that was done on the house was done to specifications, or that your taxes were done correctly and you got the refund you deserve. Read more…

Seamlessly Sharing Photos of Your Small Business

By | August 27, 2012 | Digital Marketing, Facebook, Micro Business Tips, Online Marketing, Small Business Tips, Social Media, Tips, Twitter | No comments
Seamlessly Sharing Photos of Your Small Business

A short while ago, we asked the Vistaprint Facebook community what they thought was the best way to showcase their business’s products. The majority of respondents noted that imagery was the best way to show them off.  Today, we’ll discuss a few solutions to help your business seamlessly share photos while making them extremely shareable to your customers, fans and followers.

Instagram – This application allows users to add effects and filters to photos to give them a nostalgic feel. The social photo-sharing service is a member of the Facebook family and any pictures that you take and share on the network can also by syndicated to Facebook, Twitter and foursquare. You should use this option if you want to have fun with some things going on or add a dramatic effect to something in everyday business. Read more…

Three Quick Tips: Promote That Page

By | August 21, 2012 | Digital Marketing, Facebook, Online Marketing, Social Media | No comments
Promote Your Page

After you set up your Facebook page how exactly do you plan on getting people there? Other than spending money on traditional advertising methods, here are three simple (but often forgotten!) options to keep in mind.

Your Website
If you have a website, including a widget/direct link to your Facebook page is very important — and super-easy to implement! Hint: Almost as important as the link is how you introduce it. Use action phrases to motivate clicks, such as asking your visitors to “Like Your Page” or “Join the Conversation.” Read more…

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