This is a post from Sara Nash; Sara earned her degree in Public Relations from Penn State University. From there, she worked a PR agency in Boston before joining the PR and Social Media team at Vistaprint.
As evidenced from our post on Facebook today, everyone has a story, and there is probably someone out there who wants to hear it. Here are some examples of PR-worthy stories you can share with your local media or small business publications:
- The people behind the business: Do you have an interesting past? Maybe you quit your job at a Fortune 500 company to do something you love, or started your business with your childhood lab partner. Someone out there is bound to relate, and you might just inspire him or her to start a business of his or her own.
- How you started your small business: This could be a great way to help someone thinking about starting a business. Tell the story of how you did it yourself. Did you receive funding? Did you start out of your parents’ basement? Who did you go to for help?
- Unique employee benefits: There are benefits to working for a small business that you’d never get otherwise. Do you buy your employees lunch every day? Do you allow unlimited vacation days? Share with other business owners how you keep your employees happy, and what it does for your company’s productivity.
- Your unique product or service: There must have been a need to fill when you decided to start offering your product or service. If it is truly unique, it would be a great local story to show off what is being made/offered right there in town.
- Your company’s success: Have you grown rapidly since starting your business, or in the recent months? Has someone well-known used and/or endorsed your product? Small business publications and local media love these types of “Cinderella stories,” and are likely to inspire other small business owners that might not be feeling super confident.