This blog was written by Phil Davis, a Creative Manager at Vistaprint.
When it comes to designing promotional products for your small business, there is a lot to think about. To make the process a bit easier, we’ve narrowed it down to our top three basics to remember.
1. The right fit
When choosing a promotional product that works for you, think about your business and your customers. Use that connection to your advantage and don’t be afraid to get clever. For example, if you run an HVAC company, think about passing out koozies during the summer months to remind your customers you keep things cool, too. Or if you’re an accountant, give out stress balls to customers during tax season, when they may need a little stress relief.
2. Keep it clean
Since promotional products tend to be small, keep the design and message simple. Don’t clutter it with every piece of information. Include must-know info you’ll want customers to remember. If you’re stumped, stick with the essentials: Logo, company name, phone number and/or website.
3. It’s a match
A major key to branding is easy recognition; if you have a design concept or theme for your small business, keep it consistent — even when using marketing tools that might be a little non-traditional. A good way to stay on track? Remember our second tip — keeping your design clean is a great way to keep it on brand, too.