This is an example of a postcard we think does a great job. Why? Read on!
Postcard marketing can be a powerful medium for small businesses. It can be used to gain new leads, sell products and services, boost attendance at events, increase web traffic and much more. When designing your card, there are a few things to keep in mind before and during the creative process. Here are 10 helpful tips to get you started:
- Before you even start designing, determine the objective of your piece. Decide what type of response you would like; some examples include an order placement, a phone call, a visit to your store, etc.
- Have an accurate, updated list of targeted prospects to send your direct mail piece to.
- Choose an interesting graphic or photo that’s visually relevant to your business.
- Remember that more isn’t always better…keep the copy and messaging brief, and easy-to-scan.
- When writing the text, keep it benefit-oriented so customers can immediately understand what’s in it for them.
- Remind yourself: What response am I looking for? Make the call-to-action crystal clear, and easy to understand.
- Offer a specific discount or premium.
- Set an offer deadline to add a sense of urgency.
- Provide sufficient contact information to make it easy for customers to reach you.
- Make a good impression! It’s easy to forget this tip, but be sure to edit the piece to catch any errors.
These are just a few of the many things to keep in mind. What is your favorite tip?
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