Advanced Small Business Marketing: Email Marketing

Learn how to acquire new customers and stay top-of-mind with current customers through effective and relevant email campaigns. This session looks at some current email trends, explores ways to generate email lists, examines email best practices, outlines key metrics and examines some email tools to help you get started with your email marketing efforts.

Three key takeaways:

• Email marketing is all about delivering value to your subscribers. Providing relevant information and tailoring your message and offers to your audience, will help keep your email out of the junk folder
• Email is a great way to introduce your story, creating a reason for prospects to consider you. For current customers, email can help you build loyalty and trust  by delivering content that informs, entertains or benefits the reader
• Increase the chance that subscribers will open your email by creating compelling subject lines that inform, create a need or intrigue the reader