Today, more than ever, it can be challenging for small business owners to know what marketing activities will deliver the best results to meet their specific goals . In this introductory marketing seminar for small business owners, you will learn the key questions you need to answer before you begin any marketing campaign and the best practices to defining your marketing goals, identifying your ideal customers, choosing the right marketing mix and targeting your message to the right audience.
3 Key Takeaways:
- Define the goal of your marketing campaign: new customer acquisition, existing customer retention or winning back customers who are no longer doing business with you
- Identify your ideal customer by evaluating your existing customers and building a profile of those who are most engaged/profitable for your business
- Choose the right marketing channel to cost effectively reach your ideal customer and meet your marketing goal (i.e. work of mouth referral, website, email marketing, search marketing, direct mail, traditional print and media advertising)