If you are a micro business owner, you are likely familiar with the celebration of Small Business Saturday which kicked off its second year this past weekend. For those not familiar with the newly formed “holiday,” Small Business Saturday is a day dedicated to supporting small businesses
on one of the busiest shopping weekends of the year (weekend after Thanksgiving). The day encourages consumers to think small as they plan the holiday gift buying and shop at their local, independently owned small businesses.
While you were likely busy planning your Small Business Saturday strategy in between Thanksgiving and family activities, you may have missed some great small business articles that came out. Here are a couple articles we found interesting from over the weekend:
Small Business Saturday – In this guest reporter piece in the Baltimore Sun, one woman relives how she spent her Small Business Saturday within the greater Baltimore area. Take a look at what small business specials stuck-out to this consumer, perhaps there is an idea that you can incorporate into your future marketing plans.
Next Year, Small Should Go Big – Do you think Small Business Saturday could be even bigger? This Portfolio.com article would agree with you. Take a look at how this reporter would change next years celebration to help get even more exposure. While we’re throwing out ideas on how to improve Small Business Saturday, we’d be interested to hear how you would improve the overall event. Please feel free to share your comments below!
Some small business owners fear holiday competition – As many small businesses are able to thrive in a down economy, the unfortunate reality is that many are failing for a variety of reasons. This recent KRMG.com piece looks at one flea market shop that is in the midst of hard times due to growing competition from new “big box” stores and consumers taking less advantage of small businesses. Who do you consider your biggest competitor? The big box stores, or other small businesses?
How One Entrepreneur Promotes ‘Cultural Commonality’ Through Tea – Outside of the obvious “generate revenue” and “be my own boss,” what do you want to get out of your micro business? For one entrepreneur, featured on Forbes.com, she wanted her tea shop to “promote international tea arts that enhances cultural commonality, health awareness and quality leisure.” Pretty impressive goals for a small business start-up. But the article showcases an important message that your micro business is exactly that, yours. You have the control to guide the business how you envision it and provide services with your own unique flair and creativity.
We’d be interested to hear how you spent your Small Business Saturday! Please share your comments below!