Whether it’s Valentine’s Day or Independence Day or some other holiday, we like to discuss different marketing tactics that can help build your brand around different . With Halloween right around the corner you may be more concerned with what your child is going to wear or how you’re going to avoid eating the entire bowl of Candy Corn than how you can tie your micro business to the holiday. But like the great entrepreneur that you are, you’re always enthusiastic about trying something new to help get your name out there.
As with all holidays though, we must remind you that the different holiday seasons can be a difficult time to reach consumers as they are focused with other activities. Obviously this holiday will not drive your business to record sales, but even obtaining a few potential sales leads can help make your efforts a success. Set reasonable expectations before you start planning your marketing plan of attack.
With that said, here are a couple ways you can help promote your micro business over this fun celebration:
Have Candy ready for Adults – Let’s not forget that parents and guardians can enjoy candy as well! When trick-or-treaters visit your house, have a side pot of candy for the adults that have a special sticker with your business name, website address and short description. You can even include a short call to action such as “Thank you for visiting our home! Please feel free to like us on Facebook” followed by your company name. Think of it as transforming your business card for the holiday season.
Host an Event – Whether you work out of your home or in a separate building, promote that your micro business will be giving out candy for little ones who come in dressed up on Halloween (you could also host a few days before Halloween to avoid conflicts). You may even want to think about partnering with other local businesses to help increase the exposure for your event.
Update Your Marketing Collateral – Add some Halloween-inspired images and content to your website, company Facebook page and other marketing materials for the month of October. With traditional Halloween themes such as pumpkins, witches, ghosts and haunted houses, you have a variety of ideas to help get you started. This tip can obviously be carried over to other holiday seasons.
Take a Charitable Approach – Think about taking a charitable approach with marketing your micro business around Halloween. Perhaps you can set-up a costume drive that helps donate used outfits to kids who cannot afford a Halloween costume. Or you can donate a percentage of your profits from the week leading up to Halloween to a local charity. Not only will it paint your company in a positive light, but more importantly you’ll be providing a great service to someone in need.
So what’s your approach to Halloween marketing? Do you hold off on reaching out to your customers, or do you use the holiday as a reason to reconnect?