While Facebook is the dominant player in the social media space, to date that success hasn’t translated into small and micro businesses using its ad platforms. Now it appears the company is looking to change that.
The company will offer free $50 advertising credits for up to 200,000 small businesses, in partnership with the U.S. Chamber of Commerce and National Federation of Independent Business. When a person clicks on an ad, there’s a set rate predetermined for that click through the advertiser has to pay. Facebook will pay for the first $50 of such ads delivered.
During a recent interview with USA Today discussing the offer, COO Sheryl Sandberg talked about the strategy and the thinking behind it. You can see the entire video clip below. It’s clear that the company is hoping that the 25 million small businesses in the U.S. will start to look more seriously at Facebook as an advertising platform, as they do Google or other online platforms.
Do you currently use Facebook ads for your business? How successful have you found them to be if you do?