I recently wrote a post on my small business blog at Boston.com around QR codes: what they are, how they work and why small businesses shouldn’t be rushing to use them just yet.
You can read the entire post by clicking on the link here, but below is a short excerpt from the post. Have you started using QR codes in your marketing materials, and have you seen any success? Let us know in the comments section below.
“Several studies have shed some light on the popularity of QR codes. One from Simpson-Carter cited that of 794 online respondents, just 36 percent knew what QR codes were, while 11 percent had actually used them. comScore did a similar study of QR code use and found that 14 million U.S. mobile users (or 6.2 percent of all mobile phones) scanned a QR code in June of this year. But more importantly, higher income consumers seemed to be scanning, with 54.7 percent of consumers who did scan having a household income of $75,000 or more.“