Chances are you have probably ordered something from Amazon, Omaha Steaks, RueLaLa or Zappos at some point recently.
When you receive a shipment from one of these companies you are getting much more than the product that you ordered, even though you might not even realize it. While delivering the shoes, steaks, books or clothing in a reliable fashion is all you may care about, to these companies the packaging is a useful marketing and branding tool that should not be overlooked.
If you don’t believe it take a look at the box for your next online order. You’ll see that each one of these companies has branded the packaging. This allows them to increase brand awareness as the package gets shipped from warehouses to your door. Every time the package is handled or seen, another person has been exposed to their brand.
While you might not have the budget of Amazon for your packaging, you can still leverage their shipping methods to turn your packages into traveling billboards.
Below are three ways to increase your brand exposure on your packaging without breaking the bank.
Stickers – In general cardboard boxes are dull. You can easily liven up the white or brown canvas with a full-color sticker that shows off your company name, logo and website on it. And stickers are a very cost effective way to quickly and easily liven up a package.
Custom Labels – If you don’t have the budget for stickers and want to still show off your business name, you can either purchase or print up your own custom shipping labels. These look more professional than a hand-written address and help reinforce your company in the customer’s mind.
Stamps – A good solution if you are shipping out merchandise in paper envelopes is a rubber stamp. Unlike stickers or a label, this option will not increase postage, but will also allow you to increase your brand exposure as the envelope gets sent from point A to point B.
Have you seen any great examples of micro businesses branding their packaging? Do you currently brand yours? If so, we’d love to hear about it in the comments below.