Micro Business Roundup

Hi everyone, hope your week was filled with the first hints of summer like ours was here in New England heading into Memorial Day weekend. Do you have any special plans to kick off the summer season? Specials for your customers? A BBQ for employees? Time off with the family? If so we’d love to hear in the comments below. Whatever you plan on doing have a great weekend and enjoy this week’s edition of the Micro Business Roundup.

How to Guarantee ROI on Your Biggest Business Investment – ROI may be one of the most important aspects of any business. No one ever wants to see a negative return on an investment, but calculating ROI on some areas of business is less concrete. In this post, Leon Noone offers some great tips on calculating ROI for these areas of the business.

Teachable Moments: Learning To Lose – There is nothing fun about losing, but the fact of the matter is that we can’t win 100 percent of the time.  The good part about losing is that you can learn from it.  Donna Maria Coles Johnson looks at an instance of this reflecting on a recent lesson her daughter learned in a cheerleading competition.

Finding the Nerve to Take an Advertising Risk – How often do you take risks in your business? No matter how big or small, they always come with a bit of uneasiness as to how they will turn out. In this article from the New York Times, a small ad agency convinces a client to change their campaign outlook for positive results. The piece itself is a great lesson in how thinking outside your comfort zone can really lead to great and unanticipated results.

The Business Mistake we Cannot Afford to Ignore – This article on Small Business Trends takes a look at the human side of business. We all make mistakes, the real question should be how do business owners recover and learn from them?

Top 5 Foursquare Mistakes Committed By Small Businesses – A few weeks ago we posted on how to set up Foursquare for your company. This article from Open Forum offers five common mistakes to avoid when running Foursquare for your business.

Image - Dawn Paperin