Happy Friday everyone! We hope you had a great week. We had a busy week on this end as we greeted back a colleague who was returning from welcoming his first child to the family. We spent some time brainstorming some great blog content for May as well as discussed some other initiatives we look forward to sharing with you in the coming weeks. What were you up to? Have a great weekend and please enjoy this week’s edition of the Micro Business Roundup.
10 Ways To Turn Word-Of-Mouth Advertising Into Sales – No matter the size of your business, word-of-mouth advertising will always be one of the most effective ways to promote your business. So how does one take that word-of-mouth advertising and flip it into sales? This recent OpenForum.com post takes a look at 10 different ways to convert recommendations into sales. We were drawn to the first two pieces of advice around identifying advocates and encouraging them to write and promote reviews of their experience with your micro business.
Insider Tips for Using LinkedIn to Grow Your Business – In our discussions of different social media platforms, LinkedIn has been viewed as a third way to expand your business. In short, setting-up a strong profile page and proactively networking are the best ways to utilize LinkedIn. We came across this quick video from FireFlyCoaching.com that showcases how to improve your profile and better network. Do you utilize LinkedIn to connect with fellow business contacts?
What It Means to Make a Profit – For many micro business owners, creating a business is about (one day) making a profit and continuing that trend for years to come. We came across this New York Times blog article about one entrepreneur’s journey towards becoming profitable and the feeling that comes with it. We found this piece as a real inspiration of what being a micro business owner is all about. That while the struggles will likely occur in any start-up, the point where a business becomes profitable makes it all that much sweeter.
5 Ways To Help Your Content Go Viral – Does your micro business produce content to help advertise your products or service? Do you wish more folks were viewing your created content to help justify the time spent creating it? This Small Biz Trends article showcases five different ways you can help push your content to go viral with the hopes of it being seen by many viewers across the web. We were drawn to the ideas of creating a strong call to action as well as creating content that people want to see as important steps. Without those two items, creating content with the hopes of going viral is slim to none.
Why Small Businesses Aren’t Getting Paid Faster – When you operate a micro business, you are able to provide some flexibility to customers that larger companies cannot offer. Time in which customers pay their bill of service is one of those flexible options. According to a recent survey, respondents reported that getting paid by their customers takes an average of 19 days. Sixty percent of those respondents expressed their desire to shorten that timeframe. This AOL Small Business article highlights other key findings of the survey. So what are your thoughts? While we all like to get paid, is timing a big issue for your micro business? We’d be interested to hear your thoughts on this topic.