Today’s Micro Business Perspectives guest post comes from Cathlyn Driscoll, owner of Best Business Mastery.
Our micro-business is mostly consulting and runs mostly online and on the telephone. What resonated with me at Best Business Mastery with Vista Print’s Micro Business Survey was online direct marketing and social media adoption. Both are economical forms of reaching out customers and potential customers.
I disagree with the survey that they are time intensive. Managed properly – with templates, resourceful writers and a consistent schedule of newsletters, email campaigns and posts – I find it much less expensive than other forms of advertising for our niche business. Eventually though, customers will want face to face interaction and some type of printed materials in their hands, whether that is a full out 8-12 page booklet or a simple trifold brochure.
Know your audience. There is a huge difference between the way a 62 year old business owner might get his information in the morning than the 27 year old female junior executive. Deliver your message with the right vehicle for your business.