One of the changes that I see our customers making is insisting on more face-to-face meetings with their marketing team to review goals and strategies to ensure implementation and targets are on point.
In the past, there seemed to be a concern but also a “laissez-faire’ type of attitude when it came to marketing their business. They knew they needed marketing and ventured into it, but now seem to take it more seriously. I believe they are watching their spending dollars more and making sure they are putting their monies to the best possible use- creating exposure to a tighter, more targeted audience.
The face-to-face meetings being stepped up is markedly significant for those of us who work on the web and who for years have worked with clients without ever actually having face-to-face meetings. The ephemeral, intangible web now seems to be made more tangible through these meetings and they seem to have a greater need for more understanding of these technologies and how they can benefit their businesses.
Education, more phone calls and face-to-face meetings, texting, emails – reassurance of marketing goals will take more time out of actual work time for these clients, but they will ultimately perceive a greater comfort with technologies and the personnel that carry out their plans and projects to their ultimate goals; greater sales, exposure, and brand recognition for their businesses.
As a business owner, this will require more time dedicated to staying in touch and in tune with clients and will create a more ‘team like’ working relationship with them which ultimately works out better for us as service providers. Businesses are about relationships with their clients, and the more contact we have with them the better.