The old adage says, “Image is everything,” and when you’re marketing a
company there couldn’t be a more true statement. When considering launching a new brand, marketing campaign or re-branding, the first step to take is choosing an agency to work with.
All agencies have the capability to create a logo, write promotional
materials and set campaigns in motions – the question is which one will work best for your company?
Selecting the right agency can be both a fun and intimidating experience, so doing research and weighing all of the options is key. The following checklist outlines the steps that will assist your company in selecting an agency that fits best.
Location, Location, Location – When working with an agency, there will be numerous face-to-face meetings at their offices, and traveling to these meetings can become costly if an agency is not located within your area. Long commutes to and from these meetings also takes time away from running a business. Try to find an agency located within 30 minutes of you.
Check back next week for the second installment of Covering all the Bases where we’ll go over some more tips on selecting an agency.