From time to time, members from the Vistaprint staff will contribute articles to the Vistaprint Small Business Blog. Today we have a post from Dave Ball, Creative Director at Vistaprint.
It’s an old adage, that you only get one chance to make a first impression, and as a small business owner or consultant that’s out there networking, your business card is often the first piece of collateral. The reason why the design of your card and what it says about you is important is because it’s something that people will use to remember you, and ultimately, whether or not they want to continue to connect and do business with you.
Some of the most important things to consider when you’re designing your first business card are very simple. For example, put yourself in your customer’s shoes, and really look at what your business cards say about you and the service
As you may have seen, Vistaprint recently unveiled a new brand image (click here to see the press release). Aside from the new logo and site design, the company is increasing its focus on our loyal customer base.
With brand on the brain, I wanted to emphasize the importance of branding for your small business (click here to see all of our posts on the subject). Your brand is what customers associate themselves with and should be visible on all of your marketing materials from business cards and postcards to signage on your office and vehicles. Read more…
While summer is a great time for people to take vacations and get out of the office, a recent USA Today article by Laura Abrams notes summer
can also bring fewer people calling, coming through the door or clicking on your company’s website. During a time when your customer traffic and sales may already be slowed by a sluggish economy, you may not be looking forward to the slow summer months.
Abrams offers some great tips you can implement in the next few months to help your small business stay visible to potential and existing customers. A few tips include:
- Develop your fall marketing plan. Be ready to hit the ground running when your customers are ready to start buying again. Figure out your strategy; work on your marketing materials; line up trade shows, sales calls, and advertising. Beat your competition to the best prospects after Labor Day. Read more…
No matter how well run or popular a business is, there will always be a customer or two who are not 100 percent satisfied. While their frustration can come in any number of ways, how you deal with these customers will ultimately define your business in the minds of your customers.
Whether you use traditional customer service tactics like phone or email support or more Web-geared methods like online chat or social media pages like Twitter or Facebook, the most important thing to keep in mind is that want to turn the angry customer into a happy one that will return and do business with you again in the future. Read more…
From time to time, members from the VistaPrint staff will contribute articles to the VistaPrint Small Business Blog. Today we have a post from Kirk Doggett, the User Experience Principal at VistaPrint.
In today’s marketplace it is rare to find a business that does not have some type of Web presence. A website, even a small one, is as essential to your business as a business card
or email address to even the smallest of businesses. It allows you to be found by potential customers (Click here for some tips on increasing Website visibility) online and also allows you to showcase your wares. While it may seem simple to just throw everything out there and wait for the business to roll in, however there is a rhyme and reason to creating a great site.
Take a look at Amazon, Google or our site and take a look at the look, feel and flow of the sites. Notice that everything flows and provides an ease of use for the customer or user, depending on the purpose of the site. When designing your site it is also a good idea to check out leaders in your space to see how their site is laid out and to borrow some of the things that you think would work for you. Read more…