- Protect Your Logo- Give clear, specific guidelines to anyone who will be working with your logo and insist on approvals for any use of it. Be clear as to how the logo should be used, in what form and on what media. Let them know not to distort the mark and ensure they use enough clear space. If it is used incorrectly, fix it immediately. Your logo is the symbol of your company and it needs to be consistent. Read more…
Archive for February, 2009
It’s an old saying: Behind every dark cloud there’ s a silver lining. That’s also true of a recession, which oftentimes for small business means opportunities. In a recent piece by Matthew Bandyk in US News & World Report’s Small Business and Entrepreneurs section, he outlines some of those silver linings.
It’s an interesting look at trends that occur during a recession which spur small business growth. For example, job security oftentimes hampers the development of small businesses because people aren’t willing to take the risk. In a downturn, that risk might become more palatable. Another is that while borrowing has become more difficult, it’s also much cheaper for those that can secure loans. The prime rate in the US has gone from 8% to 3.5%.
Also, many industries actually grow during a recession, so they might be advantageous to get into or emulate. You can find the entire story here.
Are you seeing any silver linings to the recession? Has it prompted you to finally launch your business?
With all the talk about how to succeed in business these days, with the struggling economy and challenges that everyone is facing, few people are asking if becoming an entrepreneur and starting a small business is even a wise decision. For those of you who might be thinking about jumping into the fray and finally starting out on your own, there are a number of key questions that you have to ask yourself, as Kelly Spors from the Wall Street Journal points out in her recent story which can be found here. This is a good look at many of the elements that have to be considered before you make the big decision.
Kelly outlines a number of hard questions a budding entrepreneur must ask themselves before staking their own claim. She also offers some sobering statistics, including how roughly half of all start ups close within five years.
Some of the questions include, “Are you willing to sacrifice your lifestyle for a number of years,” and “Do you like all aspects of running a small business.” These are all things that one must consider before taking the plunge into small business ownership.
As a small business owner, did you sit down and answer a number of key questions before deciding to start your own venture? What were they, and have they changed over the years?
Earlier today I came across John Tozzi’s latest column on BusinessWeek’s small business blog. The piece, Hidden Tax Tips for Entrepreneurs is a worthwhile read for small business owners looking to maximize their deductions this year.
One of the more interesting points in the piece comes from CPA/Author Bernard Kamoroff:
Don’t expect your accountant to find all the deductions you qualify for—your accountant doesn’t know your spending as intimately as you do. Read more…
- Make a Statement - Many logos also include a tagline, which is a statement of the products or services you provide and separates your organization from others. Some well known tag lines include Read more…
Has your business seen tremendous success with a marketing campaign? Do you retain and acquire new customers in a unique way? Would you like to pen a guest column offering advice for other small business owners?
If you answered yes to any of these questions we’d like to hear from you. Please email publicrelations(at)vistaprint.com and let us know your story. We will post stories from the submissions on this blog along with images that you provide and a link back to your Web site.
What are you waiting for? This is your chance to get your success publicized to the world.
This is the second installment of Achieving Logo Nirvana (click here if you missed part 1). Today we will go over some vital applications and design necessities.
- Pop Goes the Logo! - The most effective logos are ones that come alive and jump off the page or wherever they are displayed. Make sure your logo is bold, memorable and pops. Read more…
Lately, many of the stories in the local and national newspapers have been talking about how small businesses are struggling to make ends meet, pay bills, keep employees, and ultimately survive. A recent story in the New York Times, written by Jane Birnbaum and read here, highlights several family owned businesses and what they are doing to pull together and make it through. One of the key themes throughout the piece is to not only stay resilient, but also rely on the advice and knowledge of those (including family members) who have struggled through tough times. The overall message is that there is no greater tool than experience, and that any knowledge that you can use in today’s economic climate should be considered.
But also this story gives some hope to small businesses everywhere, because it highlights how times have been tough before, and small businesses have hunkered down, trimmed where they needed to, and came out on the other side intact. Read more…
A logo serves as the personality and opening statement made to the public by an organization. Logos can be seen on business cards, billboards, in print, online and everywhere in between. Many well known organizations have memorable logos – think the bulls eye for Target, swoosh for Nike and the Apple for Apple computer. All are memorable as the symbol of the company they represent and with just a symbol, we can associate a company and brand promise without ever seeing a written description or company name. Read more…