Business cards are very common as hundreds of thousands were handed out last year alone. But don’t underestimate the power of the business card and what it can do for you. A business card is you when you can’t be there and portrays the personality and image of your company. A well-crafted card can be the difference between success and failure.
The following 10 tips will explain how to design a business card that will serve as an effective sales and marketing tool, while properly conveying your company’s mission.
1) Customize and Create-Business professionals and consumers see numerous business cards during their travels so make your card a memorable one. Put on your creative thinking cap and customize every detail of your card according to the audience you are marketing to and the services you are marketing. Anyone can hand out a cookie cutter business card but the professional who expresses their organization’s message and personality through their card will have the edge on the competition. Unlike the old days, cards can now easily be customized online so you won’t have to leave your home or office.
2) Avoid Flimsy Cards- The weight and texture of your card is the first thing someone notices when a business card is handed to them. Handing out thin, flimsy cards will signal that you put little thought and even less effort into the development of your card. Use high-quality cards with a glossy or matte finish for a sharp look that will call your audience to action. You can also use vertical business cards to stand out among your competitors.
3) Use the Back of Your Card-It’s important to leverage your business card as much as possible so use all available space including the back. While the backside content should be secondary in importance to contact information, options include coupons, calendars, appointment cards, product information, customer testimonials or quotes from your company’s leader. Business cards are small and supply us with limited space but it is important space. Don’t waste it.
This is the first of three installments on How to Design the Perfect Business Card. Please check back next week for the second installment where we will add more tips.