It’s no secret that the economy is failing and that small businesses are having to make tough choices, including possibly shutting their doors for good. These are the times where owners have to “dig deep” and decide whether or not this is something that they truly want to do, or if it’s something that will be worth the time and effort over the long haul. Only you can know the answer to that question, but there are others who have been through similar situations, and more often than not, their response would be, “keep fighting.”
The resolve of small businesses and their desire to stay in business and succeed during these difficult times is what will eventually help pull the US economy out of the hole that it is in. Small businesses have always sustained the economy through difficult times. But if you’re in need of inspirational stories or advice from others who have been through similar situations, it’s worth reading Sharon McLoone’s post on the Washington Post Small Business Blog. This post pulls from small businesses she has interviewed in 2008. One story includes the following:
“Don’t give up if you believe in your idea,” said Aviva Goldfarb, founder of online dinner planner Six O’Clock Scramble. “You’re going to get so many No’s…Just because something doesn’t catch on right away don’t despair, although at times I was desperate…Market your product [because] it’s not like you build it and they will just come.”
You can read the entire post here. Also, don’t forget that VistaPrint’s small business marketing guru Mindy Sanderson will be hosting a live webinar tomorrow at 4 p.m. EST regarding tips and tricks for Recession Proofing Your Business. You can register and listen in online for free at www.vistaprint.com/learningcenter.