Personal connections with your customers can be one of the most positive ways to build business relationships and drive sales. While these connections are made throughout the year, the holiday season offers one of the best times to reach out to your customers and prospect base. Regardless of your approach, this can help bring back customers over the upcoming year and cement long term business relationships.
Sending a personal, customized holiday card to each and every one of your prospects and customers is one of the simplest and most effective networking strategies for the holiday season. To make a strong impression on your recipients, stay away from basic cards which can be purchased at your local drug store. Instead, holiday cards that are customized with your company’s logo, name and even photo on the front of the card will have more of an impact and reinforce your brand.
A personalized greeting on the inside of the card, as opposed to the standard “happy holidays”, is also a great way to make more of a personal connection with your customers and prospects. Stories about your family or a funny yet tasteful quote can make your holiday card even more memorable during the season. In order to maximize on the exposure of your company, use matching return address labels, gift tags, gift stickers, holiday brochures and thank you notes with your company name and logo.
The Season of Giving
Another way to capture the attention of your customers is by sending them a charity holiday card, where a portion of proceeds from that line of cards will go to a specific charity. Numerous charities offer special cards around the holiday season and current and future customers will like seeing that you support appropriate charitable organizations. Use a well known organization that your customers will recognize or one that is close to your heart as a way to support them during the season of giving. Regardless of the choice, a charitable contribution is always appreciated over the holidays.
The timing of your holiday mailing will gain the attention of your customers, but a special holiday sale or promotion will help to drive sales. Even regular, high-quality post card mailings with your offer can be very successful. During the holiday season, where mailboxes are often flooded with promotional mailings, make sure your postcard stands out by using vertical ones instead of the usual horizontal. Full color photos of your business, products or images relating to your promotion will also catch the attention of your audience and a glossy finish will give it a professional look.
Always Say Thank You
Sending your customers a thank you note is the final step to ensuring that your holiday season was successful. Hand written thank you notes make an impact on customers because they show you go the extra mile. Customers purchasing large orders should always receive thank you notes and be sure to thank those who refer new customers to your business. This will show how much you appreciate their business, resulting in a tremendously loyal customer base.
If you follow these steps for holiday networking, this is bound to be one of your best holiday seasons yet. And the best part, the relationships you build this holiday season will surely carry over to the rest of the year.